Retail atmospherics: The impact of a brand dictated theme von Foster, Jamye, McLelland, Melinda A.

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Brand avatars: impact of social interaction on consumer–brand relationships von Foster, Jamye K, McLelland, Melinda A, Wallace, Lacey K

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Perceptual deterrents of the green consumer von McLelland, Melinda A, Foster, Jamye, Pollitte, Wesley

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In the Wake of a Merger: Consumer Reactions to Service Failures von McLelland, Melinda A., Goldsmith, Ronald

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Reactions of the jilted consumer von McLelland, Melinda A., Foster, Jamye

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Consumer reactions to the merger: Understanding the role of pre-merger brands von McLelland, Melinda Andrews, Goldsmith, Ronald, McMahon, Dave

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