Norm evolution and violation on Facebook von McLaughlin, Caitlin, Vitak, Jessica

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Conceptualizing the construct of ocean identity von Kelly, Miriah R., Kasinak, Jo-Marie, McKinley, Emma, McLaughlin, Caitlin, Vaudrey, Jamie M. P., Mattei, Jennifer H.

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Predictors of parasocial interaction and relationships in live streaming von McLaughlin, Caitlin, Wohn, Donghee Yvette

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Why Lurk, Why Join, and Why Post? The Uses and Gratifications of Lurkers, Infrequent Posters, and Frequent Posters in the Brand Community Context von McLaughlin, Caitlin, Haverila, Matti

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The impact of perceived knowledge on marketing agility in the context of big data: role of deployment level von Haverila, Matti, Haverila, Kai Christian, McLaughlin, Caitlin

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Competence-based appraisal of the quality of higher education using the importance-performance (IPMA) analysis von Haverila, Matti, Haverila, Kai, McLaughlin, Caitlin

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The impact of social influence on perceived usefulness and behavioral intentions in the usage of non-pharmaceutical interventions (NPIs) von Haverila, Matti J., McLaughlin, Caitlin, Haverila, Kai

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Brand community motives and their impact on brand community engagement: variations between diverse audiences von Haverila, Matti, McLaughlin, Caitlin, Haverila, Kai Christian, Viskovics, Julio

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The role of user centric measures in the use of non-pharmaceutical interventions (NPIs) von Haverila, Matti, Haverila, Kai Christian, McLaughlin, Caitlin

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iCollections methodology: workflow, results and lessons learned von Blagoderov, Vladimir, Penn, Malcolm, Sadka, Mike, Hine, Adrian, Brooks, Stephen, Siebert, Darrell J, Sleep, Chris, Cafferty, Steve, Cane, Elisa, Martin, Geoff, Toloni, Flavia, Wing, Peter, Chainey, John, Duffell, Liz, Huxley, Rob, Ledger, Sophie, McLaughlin, Caitlin, Mazzetta, Gerardo, Perera, Jasmin, Crowther, Robyn, Douglas, Lyndsey, Durant, Joanna, Scialabba, Elisabetta, Honey, Martin, Huertas, Blanca, Howard, Theresa, Carter, Victoria, Albuquerque, Sara, Paterson, Gordon, Kitching, Ian J

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Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters von McLaughlin, Caitlin, Haverila, Kai, Haverila, Matti

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SEGMENTATION OF THE BRAND COMMUNITY MEMBERS USING ACTUAL BRAND COMMUNITY MOTIVES AS A CLUSTER VARIATE von Haverila, Matti, McLaughlin, Caitlin, Haverila, Kai

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Identification of critical brand community variables and constructs using importance-performance analysis and neural networks von Haverila, Matti, Haverila, Kai Christian, McLaughlin, Caitlin

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Brand Constellations and Homophily: The Effect on Target Attitude Evaluations and Interpersonal Attraction von McLaughlin, Caitlin, Parent, Mark

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Engagement, participation, and relationship quality in the context of co-creation in brand communities von Haverila, Matti, Haverila, Kai, McLaughlin, Caitlin, Arora, Mehak

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Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification von Haverila, Matti, McLaughlin, Caitlin, Haverila, Kai C, Arora, Mehak

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iCollections methodology: workflow, results and lessons learned von Blagoderov, Vladimir, Penn, Malcolm, Sadka, Mike, Hine, Adrian, Brooks, Stephen, Siebert, Darrell J, Sleep, Chris, Cafferty, Steve, Cane, Elisa, Martin, Geoff, Toloni, Flavia, Wing, Peter, Chainey, John, Duffell, Liz, Huxley, Rob, Ledger, Sophie, McLaughlin, Caitlin, Mazzetta, Gerardo, Perera, Jasmin, Crowther, Robyn, Douglas, Lyndsey, Durant, Joanna, Honey, Martin, Huertas, Blanca, Howard, Theresa, Carter, Victoria, Albuquerque, Sara, Paterson, Gordon, Kitching, Ian J

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Towards a comprehensive student satisfaction model von Haverila, Matti, Haverila, Kai, McLaughlin, Caitlin, Arora, Mehak

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The role of perceived knowledge on key brand community constructs of trust, involvement and engagement von Haverila, Matti, Haverila, Kai Christian, McLaughlin, Caitlin, Rangarajan, Akshaya, Currie, Russell

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The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals von Haverila, Matti, Li, Eric, Twyford, Jenny Carita, McLaughlin, Caitlin

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