The United Arab Emirates: The twenty-first century beckons von Grant, Jim, Golawala, Fatema Shabbir, McKechnie, Donelda S.

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Partitioning service encounters into touchpoints to enhance quality von McKechnie, Donelda S, Grant, Jim, Shabbir Golawala, Fatema

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Women: segmenting the home fitness equipment market von McKechnie, Donelda S., Grant, Jim, Korepina, Victoria, Sadykova, Naila

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Positions and positioning: strategy simply stated von McKechnie, Donelda S, Grant, Jim, Katsioloudes, Marios

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Social marketing: strengthening company-customer bonds von Katsioloudes, Marios, Grant, Jim, McKechnie, Donelda S.

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The Fitness Trend Moves East: Emerging Market Demand in the UAE von McKechnie, Donelda S., Grant, Jim, Shabbir Golawala, Fatema, Ganesh, Poornima

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Observation of listening behaviors in retail service encounters von McKechnie, Donelda S., Grant, Jim, Bagaria, Vishal

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Social marketing strengthening companycustomer bonds von Katsioloudes, Marios, Grant, Jim, McKechnie, Donelda S.

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CARVING A NICHE FOR THE NO-FRILLS CARRIER, AIR ARABIA, IN OIL-RICH SKIES von McKechnie, Donelda S, Grant, Jim, Fahmi, Mona

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Using the business s-word--strategy--for sports von Grant, Jim, McKechnie, Donelda S, Chinta, Ravi

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Carving a Niche for the No-Frills Carrier, Air Arabia, in Oil-Rich Skies von McKechnie, Donelda S., Grant, Jim, Fahmi, Mona

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