How online reviews create social network value: the role of feedback versus individual motivation von McIntyre, Shelby H., McQuarrie, Edward F., Shanmugam, Ravi

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Optimizing and Evaluating Retail Assortments for Infrequently Purchased Products von Miller, Christopher M., Smith, Stephen A., McIntyre, Shelby H., Achabal, Dale D.

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Exploring cramming: Student behaviors, beliefs, and learning retention in the principles of marketing course von McIntyre, Shelby H, Munson, J. Michael

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A decision support system for vendor managed inventory von Achabal, Dale D., McIntyre, Shelby H., Smith, Stephen A., Kalyanam, Kirthi

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The selection and pricing of retail assortments: an empirical approach von McIntyre, Shelby H., Miller, Christopher M.

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A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm von McIntyre, Shelby H., Sutherland, Max

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Toward Formalizing Fashion Theory von Miller, Christopher M., McIntyre, Shelby H., Mantrala, Murali K.

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A discrete optimization model for seasonal merchandise planning von Smith, Stephen A., Agrawal, Narendra, McIntyre, Shelby H.

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Applying case-based reasoning to forecasting retail sales von McIntyre, Shelby H., Achabal, Dale D., Miller, Christopher M.

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Market Adaptation as a Process in the Product Life Cycle of Radical Innovations and High Technology Products von McIntyre, Shelby H.

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An Experimental Study of the Impact of Judgment-Based Marketing Models von McIntyre, Shelby H

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Social Utility and Fashion Behavior von McIntyre, Shelby H., Miller, Christopher M.

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Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing von Munson, J. Michael, McIntyre, Shelby H.

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A Two-Stage Sales Forecasting Procedure Using Discounted Least Squares von Smith, Stephen A., McIntyre, Shelby H., Achabal, Dale D.

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Building Consumer Relationships Electronically von McIntyre, Shelby H.

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Forecasting methods for marketing: Review of empirical research von Scott Armstrong, J., Brodie, Roderick J., McIntyre, Shelby H.

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Focus groups and the development of new products by technologically driven companies: Some guidelines von McQuarrie, Edward F., McIntyre, Shelby H.

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Building Consumer Relationships Electronically von McIntyre, Shelby H

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Reducing overreaction in contract markets von McIntyre, Shelby H.

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What Focus Groups Can and Cannot Do: A Reply to Seymour von McQuarrie, Edward F., McIntyre, Shelby H.

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