Comment on "Speculations on the Future of Advertising Research" von McGann, Anthony F.

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Color Quality in Print Advertising von McGann, Anthony F, Snook-Luther, David

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Human Resource Planning in the Advertising Agency (Part II) von McGann, Anthony F.

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Transnational Advertising von McGann, Anthony F.

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Scientific Journals von McGann, Anthony F.

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Television Economics and Television Advertising von McGann, Anthony F.

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Advertising Agencies and Arbitrage von McGann, Anthony F.

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Human Resource Planning in the Advertising Agency von McGann, Anthony F.

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Political Advertising von McGann, Anthony F.

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Advertising Media Price Forecasts von McGann, Anthony F.

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Off Pricing, Price Fixing and Advertising von McGann, Anthony F.

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Corporate Strategy and the Role of Navigational Marketing von Aaby, Nils-Erik, McGann, Anthony F

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A comparison of behavioral expectation scales and graphic rating scales von Keaveny, Timothy J, McGann, Anthony F

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Nostalgia and Consumer Sentiment von Ernst Moriarty, Sandra, McGann, Anthony F

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Macro Marketing: A Social Perspective von McGann, Anthony F.

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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries von McGann, Anthony F.

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Cases in Advertising von McGann, Anthony F.

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Essentials of Consumer Behavior von McGann, Anthony F.

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Variable Pricing in Advertising Space for Regional and Metro Magazines von McGann, Anthony F, Russell, Judith F, Russell, J Thomas

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An Exploration of Factors Relating to Non-Group Life Insurance Holdings of Families: Comment von MCGANN, ANTHONY F., HIGHLAND, ARTHUR V.

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