The Asymmetric Effects of Extending Brands to Lower and Higher Quality von Heath, Timothy B., DelVecchio, Devon, McCarthy, Michael S.

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Effects of typographic factors in advertising-based persuasion: A general model and initial empirical tests von McCarthy, Michael S., Mothersbaugh, David L.

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Comparison of the CardioWest Total Artificial Heart, the Novacor Left Ventricular Assist System and the Thoratec Ventricular Assist System in bridge to transplantation von Copeland, Jack G, Smith, Richard G, Arabia, Francisco A, Nolan, Paul E, Mehta, Vinod K, McCarthy, Michael S, Chisholm, Kathleen A

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Retaining customer satisfaction in turbulent times von Fram, Eugene H, McCarthy, Michael S

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Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages von Heath, Timothy B., Ryu, Gangseog, Chatterjee, Subimal, McCarthy, Michael S., Mothersbaugh, David L., Milberg, Sandra, Gaeth, Gary J.

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Improving competitive position using branded ingredients von McCarthy, Michael S, Norris, Donald G

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Examining the relationship between brand usage and brand knowledge structures von Oakenfull, Gillian K, McCarthy, Michael S

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Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media von Oakenfull, Gillian K., Mccarthy, Michael S., Greenlee, Timothy B.

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New Brands versus Brand Extensions, Attitudes versus Choice: Experimental Evidence for Theory and Practice von McCarthy, Michael S., Heath, Timothy B., Milberg, Sandra J.

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An exploratory investigation of customer penalties: assessment of efficacy, consequences, and fairness perceptions von McCarthy, Michael S, Fram, Eugene H

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Emotional and social repercussions of stroke on patient-family caregiver dyads: Analysis of diverging attitudes and profiles of the differing dyads von Bucki, Barbara, Spitz, Elisabeth, Baumann, Michèle

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Overall survival with [ 177 Lu]Lu-PSMA-617 versus cabazitaxel in metastatic castration-resistant prostate cancer (TheraP): secondary outcomes of a randomised, open-label, phase 2 t... von Hofman, Michael S, Emmett, Louise, Sandhu, Shahneen, Iravani, Amir, Buteau, James P, Joshua, Anthony M, Goh, Jeffrey C, Pattison, David A, Tan, Thean Hsiang, Kirkwood, Ian D, Ng, Siobhan, Francis, Roslyn J, Gedye, Craig, Rutherford, Natalie K, Weickhardt, Andrew, Scott, Andrew M, Lee, Sze-Ting, Kwan, Edmond M, Azad, Arun A, Ramdave, Shakher, Redfern, Andrew D, Macdonald, William, Guminski, Alex, Hsiao, Edward, Chua, Wei, Lin, Peter, Zhang, Alison Yan, Stockler, Martin R, Williams, Scott G, Martin, Andrew J, Davis, Ian D

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Opposing responses to drought shape spatial population dynamics of declining grassland birds von Wilson, Scott, Smith, Adam C., Naujokaitis-Lewis, Ilona

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Hierarchical Bayesian model reveals the distributional shifts of Arctic marine mammals von Mäkinen, Jussi, Vanhatalo, Jarno

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Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking: The Moderating Role of Competitive Setting von Heath, Timothy B., McCarthy, Michael S., Mothersbaugh, David L.

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Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm von Heath, Timothy B., DelVecchio, Devon, McCarthy, Michael S.

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Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies von Milberg, Sandra J., Whan Park, C., McCarthy, Michael S.

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Differential responses to lithium in hyperexcitable neurons from patients with bipolar disorder von Mertens, Jerome, Wang, Qiu-Wen, Kim, Yongsung, Yu, Diana X., Pham, Son, Yang, Bo, Zheng, Yi, Diffenderfer, Kenneth E., Zhang, Jian, Soltani, Sheila, Eames, Tameji, Schafer, Simon T., Boyer, Leah, Marchetto, Maria C., Nurnberger, John I., Calabrese, Joseph R., Oedegaard, Ketil J., McCarthy, Michael J., Zandi, Peter P., Alda, Martin, Nievergelt, Caroline M., Mi, Shuangli, Brennand, Kristen J., Kelsoe, John R., Gage, Fred H., Yao, Jun

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Surveillance for control of antimicrobial resistance von Tacconelli, Evelina, Sifakis, Frangiscos, Harbarth, Stephan, Schrijver, Remco, van Mourik, Maaike, Voss, Andreas, Sharland, Mike, Rajendran, Nithya Babu, Rodríguez-Baño, Jesús, Bielicki, Julia, de Kraker, Marlieke, Gandra, Sumanth, Gastmeier, Petra, Gilchrist, Kim, Gikas, Achilleas, Gladstone, Beryl Primrose, Goossens, Herman, Jafri, Hasan, Kahlmeter, Gunnar, Leus, Frank, Luxemburger, Christine, Malhotra-Kumar, Surbhi, Marasca, Giuseppe, McCarthy, Michael, Navarro, María Dolores, Nuñez-Nuñez, María, Oualim, Abdel, Price, Jessica, Robert, Jérôme, Sommer, Harriet, von Cube, Maja, Vuong, Cuong, Wiegand, Irith, Witschi, Anne Therese, Wolkewitz, Martin

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Proceedings of the 2022 USCToMM Symposium on Mechanical Systems and Robotics von Larochelle, Pierre, McCarthy, J. Michael

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