Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid von Martin, Kelly D., Paul Hill, Ronald

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Continuities and Extensions of Ethical Climate Theory: A Meta-Analytic Review von Martin, Kelly D., Cullen, John B.

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Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective von Vadakkepatt, Gautham G., Arora, Sandeep, Martin, Kelly D., Paharia, Neeru

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Deciding to Bribe: a Cross-Level Analysis of Firm and Home Country Influences on Bribery Activity von Martin, Kelly D., Cullen, John B., Johnson, Jean L., Parboteeah, K. Praveen

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Data Privacy: Effects on Customer and Firm Performance von Martin, Kelly D., Borah, Abhishek, Palmatier, Robert W.

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Digital technologies: tensions in privacy and data von Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott, Palmatier, Robert W.

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The role of data privacy in marketing von Martin, Kelly D., Murphy, Patrick E.

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Strategic intent and performance: The role of resource allocation decisions von Mariadoss, Babu John, Johnson, Jean L., Martin, Kelly D.

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Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces von Steinhoff, Lena, Martin, Kelly D.

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Consumer Privacy During (and After) the COVID-19 Pandemic von Brough, Aaron R., Martin, Kelly D.

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Saving and Well-Being at the Base of the Pyramid: Implications for Transformative Financial Services Delivery von Martin, Kelly D., Hill, Ronald Paul

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Data Privacy in Retail: Navigating Tensions and Directing Future Research von Martin, Kelly D., Palmatier, Robert W.

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Consumers’ multistage data control in technology-mediated environments von Zimmermann, Johanna, Martin, Kelly D., Schumann, Jan H., Widjaja, Thomas

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Marketing’s Role in Understanding Political Activity von Korschun, Daniel, Martin, Kelly D., Vadakkepatt, Gautham

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Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective von Hill, Ronald Paul, Martin, Kelly D.

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Artificial intelligence and its implications for data privacy von Martin, Kelly D., Zimmermann, Johanna

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Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection von Brough, Aaron R., Kamleitner, Bernadette, Martin, Kelly D.

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Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity von Martin, Kelly D., Scott, Maura L.

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Beyond Income: Dynamic Consumer Financial Vulnerability von Salisbury, Linda Court, Nenkov, Gergana Y., Blanchard, Simon J., Hill, Ronald Paul, Brown, Alexander L., Martin, Kelly D.

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Data Privacy in Retail von Martin, Kelly D., Kim, Jisu J., Palmatier, Robert W., Steinhoff, Lena, Stewart, David W., Walker, Beth A., Wang, Yonggui, Weaven, Scott K.

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