Good native advertising isn’t a secret von Campbell, Colin, Marks, Lawrence J.

Volltext

Risk-Taking Propensity and Entrepreneurship: The Role of Power Distance von Antoncic, Jasna Auer, Antoncic, Bostjan, Gantar, Matjaz, Hisrich, Robert D., Marks, Lawrence J., Bachkirov, Alexandre A., Li, Zhaoyang, Polzin, Pierre, Borges, Jose L., Coelho, Antonio, Kakkonen, Marja-Liisa

Volltext

Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects von Kamins, Michael A., Marks, Lawrence J., Skinner, Deborah

Volltext

The effects of imagery-evoking radio advertising strategies on affective responses von Miller, Darryl W., Marks, Lawrence J.

Volltext

An empirical investigation of a general theory of marketing ethics von Mayo, Michael A, Marks, Lawrence J

Volltext

The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands von Kamins, Michael A., Marks, Lawrence J.

Volltext

Mental Imagery and Sound Effects in Radio Commercials von Miller, Darryl W., Marks, Lawrence J.

Volltext

An examination into the effectiveness of two-sided comparative price appeals von Kamins, Michael A., Marks, Lawrence J.

Volltext

Perceptions of Ethical Problems in International Marketing von Mayo, Michael A., Marks, Lawrence J., Ryans, John K.

Volltext

The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Atti... von Marks, Lawrence J., Kamins, Michael A.

Volltext

The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Atti... von Marks, Lawrence J., Kamins, Michael A.

Volltext

Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model von Rethans, Arno J., Swasy, John L., Marks, Lawrence J.

Volltext

In Defense of Performance von Marks, Lawrence J.

Volltext

The Effects of Imagery-Evoking Radio Advertising Strategies on Affective Responses: ABSTRACT von Miller, Darryl W, Marks, Lawrence J

Volltext

Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention von Kamins, Michael A., Marks, Lawrence J.

Volltext

Mental imagery and sound effects in radio commercials von Miller, Darryl W, Marks, Lawrence J

Volltext

Meson Production in High-Energy Nucleon-Nucleon Collisions von Kraushaar, William L., Marks, Lawrence J.

Volltext

The Use Of Product Sampling And Advertising: Effects Of Seq von Marks, Lawrence J, Kamins, Michael A

Volltext

Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing Women's Attitudes Toward, and Use of, Shopping Channels von Maher, Jill K, Marks, Lawrence J, Grimm, Pamela E

Volltext

An Empirical Test of a Model of Consumer Ethical Dilemmas von Marks, Lawrence J, Mayo, Michael A

Volltext