Consumer–Celebrity Parasocial Interaction: A Conditional Process Analysis von Parmar, Yadvinder, Mann, Bikram Jit Singh

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Do brand acquisitions create wealth for acquiring company shareholders? Evidence from India von Jit Singh Mann, Bikram, Kohli, Reena

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A New Scale to Capture the Multidimensionality of Celebrity Image von Mann, Bikram Jit Singh, Parmar, Yadvinder, Ghuman, Mandeep Kaur

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Role of consumer personality and involvement in understanding customer experience von Rawat, Jyoti, Jit Singh Mann, Bikram

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The Match-up Between Celebrity Associations and Product Type von Parmar, Yadvinder, Ghuman, Mandeep Kaur, Mann, Bikram Jit Singh

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Exploring the Relationship Between Celebrity Worship and Brand Equity: The Mediating Role of Self-brand Connection von Parmar, Yadvinder, Mann, Bikram Jit Singh

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Target shareholders' wealth creation in domestic and cross-border acquisitions in India von Jit Singh Mann, Bikram, Kohli, Reena

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An empirical analysis of resources in the Indian pharmaceutical industry von Jit Singh Mann, Bikram, Dutta, Prabhjot

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New product announcement: spokesperson a manifestation of increasing firm value von Mann, Bikram Jit Singh, Babbar, Sonia

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Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations von Ghuman, Mandeep Kaur, Parmar, Yadvinder, Mann, Bikram Jit Singh

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Exploring branding strategies of FMCG, services and durables brands: evidence from India von Jit Singh Mann, Bikram, Kaur, Mandeep

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New product announcements effect on stock prices in India von Mann, Bikram Jit Singh, Babbar, Sonia

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Exploring the Drivers of Status Consumption for the Wedding Occasion von Mann, Bikram Jit Singh, Sahni, Sunpreet Kaur

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Analyzing determinants of value creation in domestic and cross border acquisitions in India von Kohli, Reena, Mann, Bikram Jit Singh

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Sustainable Supply Chain Activities and Financial Performance: An Indian Experience von Mann, Bikram Jit Singh, Kaur, Harmeet

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What and how to communicate about a corporate brand with the consumers: An exploratory study von Mann, Bikram Jit Singh, Ghuman, Mandeep Kaur

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Identifying the relationship between cultural dimensions and consumer decision making styles von Mann, Bikram Jit Singh, Sahni, Sunpreet Kaur

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Comparative Analysis of Sources and Drivers of Information Search Behaviour of the UK and India von Saigal, Brinder S., Mann, Bikram Jit Singh, Mann, Rashmi

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Analyzing the likelihood and the impact of earnout offers on acquiring company wealth gains in India von Kohli, Reena, Mann, Bikram Jit Singh

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Studying the Financial Impact of Marketing Strategies: Should We Differentiate between B2B and B2C Companies? von Ghuman, Mandeep Kaur, Mann, Bikram Jit Singh

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