Social media: The new hybrid element of the promotion mix von Mangold, W. Glynn, Faulds, David J.

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Word-of-mouth communication in the service marketplace von Glynn Mangold, W, Miller, Fred, Brockway, Gary R

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Selling to Millennials with online reviews von Mangold, W. Glynn, Smith, Katherine Taken

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Positioning Southwest Airlines through employee branding von Miles, Sandra Jeanquart, Mangold, W. Glynn

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The mobile shopping revolution: Redefining the consumer decision process von Faulds, David J., Mangold, W. Glynn, Raju, P.S., Valsalan, Sarath

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Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager von Howard, Dana, Mangold, W. Glynn, Johnston, Tim

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Growing the Employee Brand at ASI: A Case Study von Miles, Sandra Jeanquart, Mangold, W. Glynn

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Integrating Geographic Information Systems (GIS) Applications Into Business Courses Using Online Business Geographics Modules von Miller, Fred, Mangold, W. Glynn, Holmes, Terry

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Service quality in a retail channel system von Glynn Mangold, W, Faulds, David J

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An Examination of the Relationship between Manufacturing Strategy and Marketing Objectives von Gupta, Yash P., Lonial, Subhash C., Glynn Mangold, W.

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Developing a Social Media and Marketing Course von Faulds, David J., Mangold, W. Glynn

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Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative von Miller, Fred L., Mangold, W. Glynn, Roach, Joy, Holmes, Terry

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Big Red, Ltd von Faulds, David J., Mangold, W. Glynn, Raju, P. S.

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Use of commercial sources of information in the purchase of professional services: What the literature tells us von Mangold, W. Glynn

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Wordofmouth communication in the service marketplace von Glynn Mangold, W., Miller, Fred, Brockway, Gary R.

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Developing Information Technology Skills in the Marketing Curriculum von Miller, Fred, Mangold, W. Glynn

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Service Quality the Frontstage vs. the BackstagePerspective von Glynn Mangold, W., Babakus, Emin

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The Sales Conversion Index: A Method for Analyzing Small Business Market Opportunities von Brockway, Gary, Mangold, W Glynn

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An Examination of the Relationship between ManufacturingStrategy and Marketing Objectives von Gupta, Yash P., Lonial, Subhash C., Glynn Mangold, W.

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Monitoring Service Quality von Mangold, W Glynn, Babakus, Emin

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