Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House von Malthouse, Edward C., Haenlein, Michael, Skiera, Bernd, Wege, Egbert, Zhang, Michael

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On the Go: How Mobile Shopping Affects Customer Purchase Behavior von Wang, Rebecca Jen-Hui, Malthouse, Edward C., Krishnamurthi, Lakshman

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The customer engagement ecosystem von Maslowska, Ewa, Malthouse, Edward C., Collinger, Tom

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The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior von Kim, Su Jung, Wang, Rebecca Jen-Hui, Malthouse, Edward C.

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Opportunities for and Pitfalls of Using Big Data in Advertising Research von Malthouse, Edward C., Li, Hairong

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An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness von Calder, Bobby J., Malthouse, Edward C., Schaedel, Ute

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The Impact of New Media on Customer Relationships von Hennig-Thurau, Thorsten, Malthouse, Edward C., Friege, Christian, Gensler, Sonja, Lobschat, Lara, Rangaswamy, Arvind, Skiera, Bernd

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Coefficient tree regression: fast, accurate and interpretable predictive modeling von Sürer, Özge, Apley, Daniel W., Malthouse, Edward C.

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Understanding and overcoming biases in online review systems von Askalidis, Georgios, Kim, Su Jung, Malthouse, Edward C.

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Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources von Malthouse, Edward C., Maslowska, Ewa, Strycharz, Joanna, Block, Martin, Araujo, Theo

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Media consumption across platforms: Identifying user-defined repertoires von Taneja, Harsh, Webster, James G., Malthouse, Edward C., Ksiazek, Thomas B.

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Managing customer engagement at trade shows von Gopalakrishna, Srinath, Malthouse, Edward C., Lawrence, Justin M.

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Evidence that user-generated content that produces engagement increases purchase behaviours von Malthouse, Edward C., Calder, Bobby J., Kim, Su Jung, Vandenbosch, Mark

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Understanding the effects of different review features on purchase probability von Kim, Su Jung, Maslowska, Ewa, Malthouse, Edward C.

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News-seekers and Avoiders: Exploring Patterns of Total News Consumption Across Media and the Relationship to Civic Participation von Ksiazek, Thomas B., Malthouse, Edward C., Webster, James G.

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Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings von Lopes, Ana Isabel, Malthouse, Edward C., Dens, Nathalie, De Pelsmacker, Patrick

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Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing von Viswanathan, Vijay, Malthouse, Edward C, Maslowska, Ewa, Hoornaert, Steven, Van den Poel, Dirk

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Visioning a hospitality-oriented patient experience (HOPE) framework in health care von Hunter-Jones, Philippa, Line, Nathaniel, Zhang, Jie J, Malthouse, Edward C, Witell, Lars, Hollis, Brooke

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Sounds of music: exploring consumers’ musical engagement von Hollebeek, Linda D., Malthouse, Edward C., Block, Martin P.

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Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior von Fudurić, Morana, Malthouse, Edward C., Viswanathan, Vijay

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