Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes von Orth, Ulrich R., Campana, Daniela, Malkewitz, Keven

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Holistic Package Design and Consumer Brand Impressions von Orth, Ulrich R, Malkewitz, Keven

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“Good Design is Good Business”: An Empirical Conceptualization of Design Management Using the Balanced Score Card von Parkman, Ian, Malkewitz, Keven

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Holistic Package Design and Consumer Brand Impressions von Orth, Ulrich R., Malkewitz, Keven

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Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength von Giese, Joan L., Malkewitz, Keven, Orth, Ulrich R., Henderson, Pamela W.

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The Accuracy of Design-based Judgments: A Constructivist Approach von Orth, Ulrich R., Malkewitz, Keven

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Servicescape interior design and consumers' personality impressions von Orth, Ulrich R, Heinrich, Frauke, Malkewitz, Keven

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Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising von Orth, Ulrich R., Malkewitz, Keven, Bee, Colleen

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Good From Far But Far From Good: the Effects of Visual Fluency on Impressions of Package Design von Orth, Ulrich, Malkewitz, Keven

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The Influence of Program Context Intensity: An Examination of Television Advertising during War News von Aiken, K. Damon, Malkewitz, Keven

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The Logo Life Cycle: An Abstract von Malkewitz, Keven, Ketcham, Nicholas

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Outsole for an athletic shoe von Gaudio, Paul A, Malkewitz, Keven C

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