Queervertising: An empowerment tool for the gay men and lesbian community [version 1; peer review: 3 approved] von Iglesias-Sánchez, Patricia P., Jambrino-Maldonado, Carmen, de las Heras-Pedrosa, Carlos, Díaz-Tendero, Rafael

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Conceptualizing Agile Branding: Dimensions and Antecedents for Managing Brands in a Dynamic Environment von Pöhlmann, Michaela, Seitz, Jürgen, Jambrino-Maldonado, Carmen, de las Heras-Pedrosa, Carlos

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Instagram communication strategies of European museums von Rodríguez-Vera, Ainhoa del Pino, de las Heras-Pedrosa, Carlos, Jambrino-Maldonado, Carmen

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Web accessibility in Spanish city councils: a challenge for the democratic inclusion and well-being of citizens von Fernández-Díaz, Elena, Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P., de las Heras-Pedrosa, Carlos

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Open innovation for entrepreneurial opportunities: how can stakeholder involvement foster new products in science and technology-based start-ups? von Iglesias-Sánchez, Patricia P., Fayolle, Alain, Jambrino-Maldonado, Carmen, de las Heras-Pedrosa, Carlos

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Challenges in linking destinations’ online reputation with competitiveness von Patricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado

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How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry? von Iglesias-Sánchez, Patricia P., López-Delgado, Pilar, Correia, Marisol B., Jambrino-Maldonado, Carmen

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Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature von Rando-Cueto, Dolores, Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P., De las Heras-Pedrosa, Carlos

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Analysis and study of hospital communication via social media from the patient perspective von De Las Heras-Pedrosa, Carlos, Rando-Cueto, Dolores, Jambrino-Maldonado, Carmen, Paniagua-Rojano, Francisco Javier

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Bibliometric Analysis of International Scientific Production on the Management of Happiness and Well-Being in Organizations von Jambrino-Maldonado, Carmen, Rando-Cueto, Dolores, Núñez-Sánchez, José Manuel, Iglesias-Sanchez, Patricias P., De las Heras-Pedrosa, Carlos

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Can a corporate well-being programme maintain the strengths of the healthy employee in times of COVID-19 and extensive remote working? An empirical case study von Núñez-Sánchez, José Manuel, Gómez-Chacón, Ramón, Jambrino-Maldonado, Carmen, García-Fernández, Jerónimo

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The challenge of linking destination online reputation with competitiveness von Iglesias-Sánchez, Patricia P., Correia, Marisol B., Jambrino-Maldonado, Carmen

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Closer to or further from the new normal? business approach through social media analysis von Iglesias-Sánchez, Patricia P., Jambrino-Maldonado, Carmen, de las Heras-Pedrosa, Carlos, Fernandez-Díaz, Elena

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Brand's communications in Covid-19. Social role during and after lockdown von Iglesias-Sánchez, Patricia P., Jambrino-Maldonado, Carmen, de Las Heras-Pedrosa, Carlos, Frías Villegas, Noelia, Olivares-Delgado, Fernando

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Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown? von Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P, de las Heras-Pedrosa, Carlos, Olivares-Delgado, Fernando, Benlloch-Osuna, María T

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Bibliometric analysis and network mapping of the scientific literature on the influence of public relations on well-being and happiness von Rando-Cueto, Dolores, Nuñez-Sánchez, José Manuel, Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P., De las Heras-Pedrosa, Carlos

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Populism and Independence Movements in Europe: The Catalan-Spanish Case von de las Heras-Pedrosa, Carlos, Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P., Millán-Celis, Elena

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Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico von Iglesias Sánchez, Patricia, Jambrino Maldonado, Carmen, Torres Mancera, Rocío, Heras Pedrosa, Carlos de las

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The U. S. Presidential Elections from the Point Of View of the European Press von De las Heras-Pedrosa, Carlos, Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia, Lugo-Ocando, Jairo

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Fundraising strategies in spanish universities: an approach from stakeholders’ relations von Ruiz Mora, Isabel María, Heras Pedrosa, Carlos de las, Jambrino Maldonado, Carmen

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