See how tasty it is? Effects of symbolic cues on product evaluation and taste von Machiels, Casparus J.A., Karnal, Nadine

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Bittersweet Findings: Round Cups Fail to Induce Sweeter Taste von Machiels, Casparus

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Shaping up: How package shape and consumer body conspire to affect food healthiness evaluation von Yarar, Nadine, Machiels, Casparus J.A., Orth, Ulrich R.

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Verticality in product labels and shelves as a metaphorical cue to quality von Machiels, Casparus J.A., Orth, Ulrich R.

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Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging von Karnal, Nadine, Machiels, Casparus J.A., Orth, Ulrich R., Mai, Robert

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The reverse Napoleon effect: The brand appreciation of looking up by tall people von Orth, Ulrich R, Machiels, Casparus J. A, Rose, Gregory M

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Multisensory Packaging Design across Cultures von Machiels, Casparus J. A., Orth, Ulrich R.

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