Stated intentions and purchase behavior: A unified model von Sun, Baohong, Morwitz, Vicki G.

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Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research von Chandon, Pierre, Morwitz, Vicki G., Reinartz, Werner J.

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The Role of Numbers in the Customer Journey von Santana, Shelle, Thomas, Manoj, Morwitz, Vicki G.

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Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers von Wu, Alisa Yinghao, Morwitz, Vicki G

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Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates von Ülkümen, Gülden, Thomas, Manoj, Morwitz, Vicki G.

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Creating Boundary-Breaking, Marketing-Relevant Consumer Research von MacInnis, Deborah J., Morwitz, Vicki G., Botti, Simona, Hoffman, Donna L., Kozinets, Robert V., Lehmann, Donald R., Lynch, John G., Pechmann, Cornelia

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Retailer Pricing Strategy and Consumer Choice under Price Uncertainty von Danziger, Shai, Hadar, Liat, Morwitz, Vicki G.

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Consumer Reactions to Drip Pricing von Santana, Sheile, Dallas, Steven K., Morwitz, Vicki G.

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Widespread misestimates of greenhouse gas emissions suggest low carbon competence von Johnson, Eric J., Sugerman, Eli Rosen, Morwitz, Vicki G., Johar, Gita Venkataramani, Morris, Michael W.

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Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer von Shalev, Edith, Morwitz, Vicki G.

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The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences von Thomas, Manoj, Morwitz, Vicki G.

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Insights from the animal kingdom von Morwitz, Vicki G.

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Making Sense from (Apparent) Senselessness: The JCR Lens von Dahl, Darren W., Fischer, Eileen, Johar, Gita V., Morwitz, Vicki G.

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Knowledge creation in consumer research: Multiple routes, multiple criteria von Lynch, John G., Alba, Joseph W., Krishna, Aradhna, Morwitz, Vicki G., Gürhan-Canli, Zeynep

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Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions von ÜLKÜMEN, GÜLDEN, CHAKRAVARTI, AMITAV, MORWITZ, VICKI G.

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Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy? von Armstrong, J.Scott, Morwitz, Vicki G., Kumar, V.

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Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions? von Raghubir, Priya, Morwitz, Vicki G., Santana, Shelle

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Managerial decision making in customer management: adaptive, fast and frugal? von Bauer, Johannes C., Schmitt, Philipp, Morwitz, Vicki G., Winer, Russell S.

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Preference Reversals in Willingness to Pay and Choice von O’Donnell, Michael, Evers, Ellen R K

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Food as Fuel: Performance Goals Increase the Consumption of High-Calorie Foods at the Expense of Good Nutrition von Cornil, Yann, Gomez, Pierrick, Vasiljevic, Dimitri

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