Men becoming fighters: Exploring processes of consumer socialization von Moisio, Risto, Beruchashvili, Mariam

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Heeding emotions or seeking challenges? Family support processes cultivate consumers' emotion‐ and problem‐focused support‐seeking von Moisio, Risto, Beruchashvili, Mariam

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Questing for Well‐Being at Weight Watchers: The Role of the Spiritual‐Therapeutic Model in a Support Group von Moisio, Risto, Beruchashvili, Mariam

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Mancaves and masculinity von Moisio, Risto, Beruchashvili, Mariam

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Processes of consumer socialization: study of single-father households von Harrison, Robert, Moisio, Risto, Gentry, James, Commuri, Suraj

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Managing the aftermath: Scapegoating as crisis communication strategy von Moisio, Risto, Capelli, Sonia, Sabadie, William

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Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work von Moisio, Risto, Arnould, Eric J., Gentry, James W.

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Capitalizing on the spirit of giving: seeding virtual gift purchases in online social networks von Song, Reo, Moisio, Risto, Kang, Moon Young

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Is Planning an Aid or an Obstacle? Examining the Role of Consumers' Lay Theories in Weight Loss von BERUCHASHVILI, MARIAM, MOISIO, RISTO

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Cultivating hope von Beruchashvili, Mariam, Moisio, Risto, Gentry, James W.

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Between Mothers and Markets: Constructing family identity through homemade food von Moisio, Risto, Arnould, Eric J., Price, Linda L.

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Productive consumption in the class-mediated construction of domestic masculinity: Do-it-yourself (DIY) home improvement in men’s identity work von Moisio, Risto, Arnould, Eric J., Gentry, James W.

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What are you dieting for? The role of lay theories in dieters' goal setting von Beruchashvili, Mariam, Moisio, Risto, Heisley, Deborah D.

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Testing Finnish Schoolchildren's Learning of English Consonants. Jyvaskyla Contrastive Studies, No. 3 von Moisio, Risto, Valento, Eero

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Is It Just the Thought That Counts? Experimental Investigation Into the Gift Giving Effort Effect von Moisio, Risto, Beruchashvili, Mariam

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Lay Theories in Consumer Goal Setting and Striving: the Case of Weight Loss von Beruchashvili, Mariam, Moisio, Risto, Gentry, James

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Cultivating Hope von Beruchashvili, Mariam, Moisio, Risto, Gentry, James

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Merchants of Hope: Enhancing Hope Through Brand Community von Beruchashvili, Mariam, Gentry, James, Moisio, Risto

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Men in No-Man'S Land: Proving Manhood Through Compensatory Consumption von Moisio, Risto, Arnould, Eric J, Gentry, James W, Beruchashvili, Mariam

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Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties, and Amgibuities in the Experiences of Finnish Mobile Phone Consumers von Moisio, Risto J

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