Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research von Meißner, Martin, Pfeiffer, Jella, Pfeiffer, Thies, Oppewal, Harmen

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The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues von Meißner, Martin, Oll, Josua

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Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption von Peukert, Christian, Pfeiffer, Jella, Meißner, Martin, Pfeiffer, Thies, Weinhardt, Christof

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Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments von Pfeiffer, Jella, Pfeiffer, Thies, Meissner, Martin, Weiss, Elisa

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Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda von Alida Volkmer, Sara, Meißner, Martin

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Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising von Brüns, Jasper David, Meißner, Martin

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Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice von MEIßNER, MARTIN, MUSALEM, ANDRES, HUBER, JOEL

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Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity von Brüns, Jasper David, Meißner, Martin

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Components of attentional effort for repeated tasks von Musalem, Andres, Montoya, Ricardo, Meißner, Martin, Huber, Joel

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A mechanism for aggregating association network data: An application to brand concept maps von Böger, Daniel, Kottemann, Pascal, Meißner, Martin, Decker, Reinhold

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Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons von SCHOLZ, SÖREN W., MEISSNER, MARTIN, DECKER, REINHOLD

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Eye-Tracking Information Processing in Choice-Based Conjoint Analysis von Meißner, Martin, Decker, Reinhold

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WITH A LITTLE HELP FROM MY CUSTOMERS: THE INFLUENCE OF CUSTOMER EMPOWERMENT ON CONSUMERS’ PERCEPTIONS OF WELL-ESTABLISHED BRANDS von MEIßNER, MARTIN, HAURAND, MICHELLE D., STUMMER, CHRISTIAN

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On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective von Pfeiffer, Jella, Meißner, Martin, Brandstätter, Eduard, Riedl, René, Decker, Reinhold, Rothlauf, Franz

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The Benefits of Computer-Based Brand Concept Mapping von Meissner, Martin, Kottemann, Pascal, Decker, Reinhold, Scholz, Sören W.

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Normal metal tunnel junction-based superconducting quantum interference proximity transistor von D'Ambrosio, Sophie, Meissner, Martin, Blanc, Christophe, Ronzani, Alberto, Giazotto, Francesco

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A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement von Steiner, Michael, Meißner, Martin

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THE BENEFITS OF COMPUTER-BASED BRAND CONCEPT MAPPING von Meissner, Martin, Kottemann, Pascal, Decker, Reinhold, Scholz, Sören W

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Marketing: Eine entscheidungsorientierte Einfuhrung von Decker, Reinhold, Kroll, Frank, Meiner, Martin, Wagner, Ralf

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Ein empirischer Vergleich der Prozessaufzeichnungsmethoden von Meißner, Martin, Decker, Reinhold, Pfeiffer, Jella

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