Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil von Markos, Ereni, Milne, George R., Peltier, James W.

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Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing von MILNE, GEORGE R., PETTINICO, GEORGE, HAJJAT, FATIMA M., MARKOS, ERENI

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Online Personal Branding: Processes, Challenges, and Implications von Labrecque, Lauren I., Markos, Ereni, Milne, George R.

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Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches von Labrecque, Lauren I., Markos, Ereni, Darmody, Aron

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Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes von Swani, Kunal, Labrecque, Lauren, Markos, Ereni

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When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach von Labrecque, Lauren I., Markos, Ereni, Swani, Kunal, Peña, Priscilla

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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products von Biswas, Dipayan, Labrecque, Lauren I., Lehmann, Donald R., Markos, Ereni

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A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information von Markos, Ereni, Labrecque, Lauren I., Milne, George R.

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Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts von Labrecque, Lauren I., Markos, Ereni, Yuksel, Mujde, Khan, Tracy A.

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Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions von Markos, Ereni, Peña, Priscilla, Labrecque, Lauren I., Swani, Kunal

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Psycho-social factors impacting credit acquisition and use by college students von Peltier, James W, Pomirleanu, Nadia, Endres, Michael, Markos, Ereni

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The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of affect on service quality von Puccinelli, Nancy M., Andrzejewski, Susan A., Markos, Ereni, Noga, Tracy, Motyka, Scott

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Blurring the Boundaries Between Real and Virtual: Consumption Experiences and the Self Concept in the Virtual World von Markos, Ereni, Labrecque, Lauren

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Order Effects of Sampling Sequential Products With Similar Versus Dissimilar Sensory Cues von Biswas, Dipayan, Labrecque, Lauren, Lehmann, Donald, Markos, Ereni

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Joe Camel: Post-mortem of a brand spokesperson von Weinberger, Marc G., Spotts, Harlan E., Markos, Ereni

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Art, Tourism Experience, and Consumer Metaphoria: Extended Abstract von Elliot, Esi A., Markos, Ereni

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