The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors von Hudson, Simon, Huang, Li, Roth, Martin S., Madden, Thomas J.

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Are today's Millennials splintering into a new generational cohort? Maybe von Debevec, Kathleen, Schewe, Charles D., Madden, Thomas J., Diamond, William D.

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Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences von Madden, Thomas J., Hewett, Kelly, Roth, Martin S.

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Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding von Madden, T. J.

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A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action von Madden, Thomas J., Ellen, Pamela Scholder, Ajzen, Icek

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Consumer Innovativeness and the Adoption Process von Manning, Kenneth C., Bearden, William O., Madden, Thomas J.

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Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects von Madden, Thomas J., Roth, Martin S., Dillon, William R.

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Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control von Ajzen, Icek, Madden, Thomas J

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The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees von Hudson, Simon, Roth, Martin S., Madden, Thomas J., Hudson, Rupert

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"If You've Seen One, You've Seen Them All!" Are Young Millennials the Same Worldwide? von Schewe, Charles D., Debevec, Kathleen, Madden, Thomas J., Diamond, William D., Parment, Anders, Murphy, Andrew

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Purchasing processes and characteristics of industrial service buyers in the U.S. and Japan von Roth, Martin S, Money, R.Bruce, Madden, Thomas J

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Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity von Dillon, William R., Madden, Thomas J., Kirmani, Amna, Mukherjee, Soumen

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Students' evaluation of teaching: Concerns of item diagnosticity von Madden, Thomas J, Dillon, William R, Leak, Roland L

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Countries and their products: A cognitive structure perspective von Shimp, Terence A, Samiee, Saeed, Madden, Thomas J

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The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect von Machleit, Karen A., Allen, Chris T., Madden, Thomas J.

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Brand Value and Asset Pricing von Fehle, Frank, Fournier, Susan M., Madden, Thomas J., Shrider, David G.

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2009 YEAR IN REVIEW: ANALYSIS OF SIGNIFICANT FEDERAL CIRCUIT GOVERNMENT CONTRACT DECISIONS von Madden, Thomas J., Walsh, William L., Hommer, J. Scott, Anderson, Lars, Debolt, Paul A., Elling, Terry L., Burton, Robert A., Pearson, Rebecca E., Locaria, Dismas N., Boland, James Y., Chiow, Jeffery M., Wortman, Justin J., del-Cerro, Maria J., Lill, Brendan M.

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The Effects of Humor on Attention in Magazine Advertising von Madden, Thomas J., Weinberger, Marc G.

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2008 YEAR IN REVIEW: ANALYSIS OF SIGNIFICANT FEDERAL CIRCUIT GOVERNMENT CONTRACTS DECISIONS von Madden, Thomas J., Debolt, Paul A., Burton, Robert A., Pearson, Rebecca E., Elling, Terry L., Jenks, Sharon A., Locaria, Dismas N., Boland, James Y., Chiow, Jeffery

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2007 YEAR IN REVIEW: ANALYSIS OF SIGNIFICANT FEDERAL CIRCUIT GOVERNMENT CONTRACTS DECISIONS von Madden, Thomas J., Pavlick, John J., Pearson, Rebecca E., Elling, Terry L., Jenks, Sharon A., Doherty, W. Patrick, Locaria, Dismas N., Boland, James Y.

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