Religiosity in the Abandoned Apple Newton Brand Community von Muñiz Jr, Albert M., Schau, Hope Jensen

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Vigilante Marketing and Consumer-Created Communications von Muñiz, Jr, Albert M., Schau, Hope Jensen

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Research in Consumer Behavior

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Research in Consumer Behavior

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Collaborating With Customer Communities: Lessons from the Lego Group von Antorini, Yun Mi, Muñiz, Jr, Albert M, Askildsen, Tormod

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How to inspire value-laden collaborative consumer-generated content von Muñiz, Albert M., Schau, Hope Jensen

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Marketing artistic careers: Pablo Picasso as brand manager von M. Muñiz Jr, Albert, Norris, Toby, Alan Fine, Gary

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Research in Consumer Behavior von Belk, Russell W

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Brand Community von Muniz, Albert M., O'Guinn, Thomas C.

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Research in Consumer Behavior

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The benefits and challenges of collaborating with user communities: user communities can be a fertile source of new innovation, but the collaboration must be carefully managed von Antorini, Yun Mi, Muniz, Albert M., Jr

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Comment Lego mobilise la créativité de ses fans von Antorini, Yun Mi, Muñiz Jr, Albert M, Askildsen, Tormod

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