Sentence-Based Text Analysis for Customer Reviews von Büschken, Joachim, Allenby, Greg M.

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Bayesian Statistics and Marketing von Rossi, Peter E, Allenby, Greg M, McCulloch, Rob

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Bayesian Statistics and Marketing von Rossi, Peter E, Allenby, Greg M

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Advancing the science of marketing von M. Allenby, Greg

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A Direct Utility Model for Asymmetric Complements von Lee, Sanghak, Kim, Jaehwan, Allenby, Greg M.

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Modeling Interdependent Consumer Preferences von Yang, Sha, Allenby, Greg M.

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A Choice Model of Utility Maximization and Regret Minimization von Hur, Taegyu, Allenby, Greg M.

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The Effect of Media Advertising on Brand Consideration and Choice von Terui, Nobuhiko, Ban, Masataka, Allenby, Greg M.

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Integrating Textual Information into Models of Choice and Scaled Response Data von Kim, Hyowon, Allenby, Greg M.

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A Direct Utility Model for Access Costs and Economies of Scope von Kim, Dong Soo, Lee, Sanghak, Hur, Taegyu, Kim, Jaehwan, Allenby, Greg M.

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Dynamic Brand Satiation von HASEGAWA, SHOHEI, TERUI, NOBUHIKO, ALLENBY, GREG M.

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Modeling Consumer Demand for Variety von Kim, Jaehwan, Allenby, Greg M, Rossi, Peter E

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Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM) von Dyachenko, Tatiana L, Allenby, Greg M

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Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance von Dotson, Jeffrey P., Allenby, Greg M.

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Improving Text Analysis Using Sentence Conjunctions and Punctuation von Bueschken, Joachim, Allenby, Greg M.

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Determinants of Trademark Dilution von Morrin, Maureen, Lee, Jonathan, Allenby, Greg M.

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Demand Models With Random Partitions von Smith, Adam N., Allenby, Greg M.

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Estimating Heterogeneous EBA and Economic Screening Rule Choice Models von Gilbride, Timothy J, Allenby, Greg M

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Optimal Product Design by Sequential Experiments in High Dimensions von Joo, Mingyu, Thompson, Michael L., Allenby, Greg M.

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Structural forecasts for marketing data von Allenby, Greg M.

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