Service Innovation: A Service-Dominant Logic Perspective von Lusch, Robert F., Nambisan, Satish

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Institutions and axioms: an extension and update of service-dominant logic von Vargo, Stephen L., Lusch, Robert F.

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Service-dominant logic: continuing the evolution von Vargo, Stephen L., Lusch, Robert F.

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The Complexity of Context: A Service Ecosystems Approach for International Marketing von Akaka, Melissa Archpru, Vargo, Stephen L., Lusch, Robert F.

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From goods to service(s): Divergences and convergences of logics von Vargo, Stephen L., Lusch, Robert F.

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Evolving to a New Dominant Logic for Marketing von Vargo, Stephen L., Lusch, Robert F.

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Competing through service: Insights from service-dominant logic von Lusch, Robert F., Vargo, Stephen L., O’Brien, Matthew

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A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage von Bettencourt, Lance A., Lusch, Robert F., Vargo, Stephen L.

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Inversions of service-dominant logic von Vargo, Stephen L., Lusch, Robert F.

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Service-dominant logic: reactions, reflections and refinements von Lusch, Robert F., Vargo, Stephen L.

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Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice von Griffith, David A., Harvey, Michael G., Lusch, Robert F.

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Service-dominant logic 2025 von Vargo, Stephen L., Lusch, Robert F.

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A Stakeholder-Unifying, Cocreation Philosophy for Marketing von Lusch, Robert F., Webster, Frederick E.

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Fostering a trans-disciplinary perspectives of service ecosystems von Lusch, Robert F., Vargo, Stephen L., Gustafsson, Anders

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Service Systems: A Broadened Framework and Research Agenda on Value Propositions, Engagement, and Service Experience von Chandler, Jennifer D., Lusch, Robert F.

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It's all B2B...and beyond: Toward a systems perspective of the market von Vargo, Stephen L, Lusch, Robert F

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It's all B2B…and beyond: Toward a systems perspective of the market von Vargo, Stephen L., Lusch, Robert F.

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Service, value networks and learning von Lusch, Robert F., Vargo, Stephen L., Tanniru, Mohan

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REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE-DOMINANT LOGIC PERSPECTIVE von LUSCH, ROBERT F.

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Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices von Godfrey, D Matthew, Price, Linda L, Lusch, Robert F

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