The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems von Rafael, Diego Nogueira, Lopes, Evandro Luiz

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Evaluation of public opinion regarding the changes implemented to encourage bicycle use in the city of São Paulo von Lopes, Evandro Luiz, Carvalho, Marcelo, Miranda, Paula Roberta Gomes

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Escalas Concorrentes Para Mensuração do Amor à Marca: Um Estudo no Contexto Nacional von Bizarrias, Flávio Santino, Lopes, Evandro Luiz

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The Effect of Organizer-Sponsor Congruence on Sponsor Credibility and the Moderating Role of Involvement von Dos Santos, Luiz Silva, Lopes, Evandro Luiz, Santos, Ana Karina

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The influence of the attributes of "Internet of Things" products on functional and emotional experiences of purchase intention von Pinochet, Luis Hernan Contreras, Lopes, Evandro Luiz, Srulzon, Caio Henrique Fernandes, Onusic, Luciana Massaro

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Traditional Research versus Advanced Algorithms: “Is Survey in the Last Days?” von Gabriel, Marcelo Luiz Dias da Silva, Mazzon, José Afonso, Isabella, Giuliana, Coelho, Ricardo Limongi França, Lopes, Evandro Luiz, Brei, Vinicius Andrade

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Reverse Logistics of Postconsumer Medicines: The Roles and Knowledge of Pharmacists in the Municipality of São Paulo, Brazil von Aquino, Simone, Antonio Spina, Glauco, Leitão Zajac, Maria, Luiz Lopes, Evandro

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Mapping of perceived dimensions in the bitcoin ecosystem in Brazil von Souza, Roseane Aparecida Almeida, Contreras Pinochet, Luis Hernan, Azevedo, Marcia Carvalho de, Lopes, Evandro Luiz

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Satisfaction and attitudinal responses: indirect effects of involvement and reputation von Fernandes, Aleixo, Brandao, Marcelo Moll, Lopes, Evandro Luiz, Quevedo-Silva, Filipe

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Effect of Nostalgia on Customer Loyalty to Brand Post-Merger / Acquisition von Toledo, Ana Carolina, Lopes, Evandro Luiz

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Competences of the Executive Secretariat in project management von Todorov, Maria do Carmo Assis, Kniess, Claudia Terezinha, Lopes, Evandro Luiz, Martins, Cibele Barsalini

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Innovation capacity, international experience and export performance of SMEs in Brazil von Oura, Mauricio Massao, Zilber, Silvia Novaes, Lopes, Evandro Luiz

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From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment von dos Santos, Carolina Pantuza Vilar, Lopes, Evandro Luiz, Dias, Julia Costa, de Andrade, André Gustavo Pereira, Matos, Celso Augusto, Veiga, Ricardo Teixeira

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O efeito das estratégias de comunicação promocional na intenção de compra de seguro saúde von Souza, Alessandra Ramon de, Carvalho, Marcelo, Lopes, Evandro Luiz

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Development of a gamification characteristics measurement scale for mobile application users von Richard D'arc da Silva Brito, Luis Hernan Contreras Pinochet, Evandro Luiz Lopes, Mauri Aparecido de Oliveira

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Inovação Reversa: Quais tipos de Empresas são Indutoras de Eficiência para Economias Desenvolvidas? von Rafael, Diego Nogueira, Lopes, Evandro Luiz

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Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy von Lopes, Evandro Luiz, Veiga, Ricardo Teixeira

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The brand's effect on the evaluation of advertising endorsed by celebrities: an experimental study von Aureliano-Silva, Leonardo, Lopes, Evandro Luiz, De Lamonica Freire, Otavio Bandeira, da Silva, Dirceu

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A Aceitação do Mobile Banking no Brasil: uma Análise Por Meio do Modelo TAM Estendido von Luiz Lopes, Evandro, Caracciolo, Laís Lima, Herrero, Eliane

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Brand Extension Evaluation: an experimental research study in the service sector von Renato Ferreira Pimenta, Evandro Luiz Lopes, Dirceu da Silva, Francisco Antonio Serralvo

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