Organizational culture and relationship marketing: an interorganizational perspective von Larentis, Fabiano, Antonello, Claudia Simone, Slongo, Luiz Antonio

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Omnichannel as a Consumer-Based Marketing Strategy von Gasparin, Isadora, Slongo, Luiz Antonio

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Inter-Organizational Culture: Linking Relationship Marketing with Organizational Behavior von Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo

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Getting a no-reply is also a reply: An investigation of unreplied consumer attributions von Alba, George, Slongo, Luiz Antonio

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Feature Fatigue, IT Fashion and IT Consumerization: Is There a Relationship? von Slongo, Luiz Antonio, Blanck, Mery, Brinkhues, Rafael Alfonso, Mello Oliveira, Rafael

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An integration of traceability elements and their impact in consumer's trust von Matzembacher, Daniele Eckert, Carmo Stangherlin, Isadora do, Slongo, Luiz Antonio, Cataldi, Ricardo

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AFINIDADE OU ASPIRAÇÃO? GRUPOS DE REFERÊNCIA VALORIZADOS POR CONSUMIDORAS DE BAIXA RENDA von Forleo, Carolina Araujo, Slongo, Luiz Antonio

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O Efeito Placebo em Marketing: a Capacidade de o País de Origem Modificar O Desempenho do Produto von Lazzari, Fernanda, Slongo, Luiz Antonio

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Electronic service quality: a meta-analysis von Lionello, Rafael Laitano, Slongo, Luiz Antonio, Matos, Celso Augusto de

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Métricas de marketing, Big Data e o papel do departamento de marketing von Netto, Carla Freitas Silveira, Slongo, Luiz Antonio

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"Why caipirinha?"- the online via chat laddering technique CAN answer von Bordeaux-Rego, Bruno, Nedwed-Machado, Fernanda, Oliveira, Marta Olivia Rovedder de, Alves, Denise Avancini, Slongo, Luiz Antonio

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O Impacto da Promoção de Preços sobre o Consumer-based Brand Equity von Diogo Manoel Simões Pires, Luiz Antonio Slongo

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Consumer-company identification: development and validation of a scale von Hildebrand, Diogo Fajardo Nunes, Fernandes, Daniel Von Der Heyde, Veloso, Andres Rodriguez, Slongo, Luiz Antonio

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The Interference of Buyer-Seller Relationship and Trust Dimension in the Price Unfairness Perception von Valentina Ortiz Ubal, Luiz Antonio Slongo

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Determinants of customer loyalty: a study with customers of a Brazilian bank von Milan, Gabriel Sperandio, Slongo, Luiz Antonio, Eberle, Luciene, De Toni, Deonir, Bebber, Suélen

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Responsible Tourism - ­Divergences Between the Principles of Sustainability and the Actions of the Tourism Sector in Brazil von Dalva Maria Righi Dotto, Luiz Antonio Slongo

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A COCRIAÇÃO NA PERSPECTIVA DOS CONSUMIDORES: UM ESTUDO EXPLORATÓRIO DO CASO NATURA von Almeida, Ana Carolina Lopes de, Slongo, Luiz Antonio

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The placebo effect in marketing: the ability of country of origin to modify product performance von Lazzari, Fernanda, Slongo, Luiz Antonio

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The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance von Lazzari, Fernanda, Slongo, Luiz

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Co-creation: a B2C and B2B comparative analysis von D’Andrea, Fernando Antonio Monteiro Christoph, Rigon, Filipe, Almeida, Ana Carolina Lopes de, Filomena, Bertran da Silveira, Slongo, Luiz Antonio

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