The Rationalizing Effects of Cognitive Load on Emotion‐Based Trade‐off Avoidance von Drolet, Aimee, Frances Luce, Mary

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Understanding the Effects of Process‐Focused versus Outcome‐Focused Thought in Response to Advertising von Escalas, Jennifer Edson, Luce, Mary Frances

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Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making von Venkatraman, Vinod, Payne, John W., Bettman, James R., Luce, Mary Frances, Huettel, Scott A.

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When Does Choice Reveal Preference? Moderators of Heuristic versus Goal‐Based Choice von Drolet, Aimee, Luce, Mary Frances, Simonson, Itamar

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Choosing to Avoid: Coping with Negatively Emotion‐Laden Consumer Decisions von Luce, Mary Frances

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Constructive Consumer Choice Processes von Bettman, James R., Luce, Mary Frances, Payne, John W.

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Introduction: What Are Research Curations? von Peracchio, Laura, McGill, Ann, Luce, Mary Frances

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Consumer Wait Management Strategies for Negative Service Events: A Coping Approach von Miller, Elizabeth Gelfand, Kahn, Barbara E., Luce, Mary Frances

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Appraising the Appraisal-Tendency Framework von Cavanaugh, Lisa A., Bettman, James R., Luce, Mary Frances, Payne, John W.

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Preference construction and preference stability: Putting the pillow to rest von Bettman, James R., Luce, Mary Frances, Payne, John W.

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Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption von CAVANAUGH, LISA A., BETTMAN, JAMES R., LUCE, MARY FRANCES

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Process Versus Outcome Thought Focus and Advertising von Escalas, Jennifer Edson, Luce, Mary Frances

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Debiasing Insights from Process Tests von Kahn, Barbara E., Luce, Mary Frances, Nowlis, Stephen M.

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Attribute Conflict and Preference Uncertainty: Effects on Judgment Time and Error von Fischer, Gregory W, Luce, Mary Frances, Jia, Jianmin

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Are Consumers Too Trusting? The Effects of Relationships with Expert Advisers von SCHWARTZ, JANET, LUCE, MARY FRANCES, ARIELY, DAN

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Correlations of trait and state emotions with utilitarian moral judgements von Baron, Jonathan, Gürçay, Burcu, Luce, Mary Frances

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How Much Do You Like It? Within‐Alternative Conflict and Subjective Confidence in Consumer Judgments von Luce, Mary Frances, Jia, Jianmin, Fischer, Gregory W.

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Avoidance Or Vigilance? the Psychology of False‐Positive Test Results von Luce, Mary Frances, Kahn, Barbara E.

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Product‐facilitated conversations: When does starting a conversation by mentioning a product lead to better conversational outcomes? von Wiener, Hillary J. D., Bettman, James R., Luce, Mary Frances

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The Preference for Moderation Scale von Drolet, Aimee, Luce, Mary Frances, Jiang, Li, Rossi, Benjamin C, Hastie, Reid

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