Technology Licensing in a Network Product Market: Fixed‐Fee versus Royalty Licensing von Zhang, Huaige, Wang, Xuejun, Hong, Xianpei, Lu, Qiang (Steven)

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The impact of a new online channel: An empirical study von Lu, Qiang (Steven), Yang, Yupin, Yuksel, Ulku

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Big data-driven strategic orientation in international marketing von Akter, Shahriar, Hossain, Md Afnan, Lu, Qiang (Steven), Shams, S.M. Riad

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Extreme brand love: measuring and modelling the intensity of sports team love von Daniels, Kerry, Wilkinson, Ian Frederick, Young, Louise, Lu, Steven (Qiang)

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A longitudinal study of the impact of the Sydney Olympics on real estate markets von Lu, Qiang (Steven), Yang, Yupin

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A machine-learning based approach to measuring constructs through text analysis von Tsao, Hsiu-Yuan (Jody), Campbell, Colin L, Sands, Sean, Ferraro, Carla, Mavrommatis, Alexis, Lu, Steven (Qiang)

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The Impact of Market Competition on Search Advertising von Yang, Yupin, Lu, Qiang (Steven), Tang, Guanting, Pei, Jian

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More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings von Lu, Steven Qiang, Pauwels, Koen

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How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales von Lu, Qiang Steven, Miller, Rohan

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The role of political ideology on variety-seeking behavior during crisis-induced threats: Evidence from the COVID-19 pandemic von Lu, Steven Qiang, Vassallo, Jarrod P., Choi, Ada, Li, Jia

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Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries von Lu, Qiang (Steven), Pattnaik, Chinmay, Xiao, Junji, Voola, Ranjit

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Effects of online and offline advertising and their synergy on direct telephone sales von Lu, Steven Qiang, Singh, Sonika, de Roos, Nicolas

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Innovation in social media strategy for movie success: A study of the Bollywood movie industry von Nanda, Madhumita, Pattnaik, Chinmay, Lu, Qiang (Steven)

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Innovation in social media strategy for movie success von Nanda, Madhumita, Pattnaik, Chinmay, Lu, Qiang (Steven)

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Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets von Lu, Qiang (Steven), Pattnaik, Chinmay, Shi, Mengze

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Self -Medication Versus Pure Pleasure Seeking Compulsive Consumption von Li, Xiuping, Lu, Qiang(Steven, Miller, Rohan

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Social Media Influencers and Consumer Online Engagement Management

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Salespeople's learning by doing and pricing strategy von Lu, Qiang (Steven), Voola, Ranjit, Akter, Shahriar

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Social Media Influencers and Consumer Online Engagement Management von Di Virgilio, Francesca

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Transboundary health impacts of transported global air pollution and international trade von Zhang, Qiang, Jiang, Xujia, Tong, Dan, Davis, Steven J., Zhao, Hongyan, Geng, Guannan, Feng, Tong, Zheng, Bo, Lu, Zifeng, Streets, David G., Ni, Ruijing, Brauer, Michael, van Donkelaar, Aaron, Martin, Randall V., Huo, Hong, Liu, Zhu, Pan, Da, Kan, Haidong, Yan, Yingying, Lin, Jintai, He, Kebin, Guan, Dabo

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