Interfirm networks, social capital, and knowledge flow von Mu, Jifeng, Peng, Gang, Love, Edwin

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Outside-in marketing capability and firm performance von Mu, Jifeng, Bao, Yongchuan, Sekhon, Tejvir, Qi, Jiayin, Love, Edwin

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The Right Sensory Mix: Targeting Consumer Product Development Scientifically

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Do well, do good, and know your audience: the double-edged sword of values-based CSR communication von Love, Edwin, Sekhon, Tejvir, Salinas, Tara Ceranic

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What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

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Divide and prosper? When partitioned prices make sense von Love, Edwin

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The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

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Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities von Mercurio, Katie, Rotman, Jeffrey, Nasa, Jayant, Staton, Mark, Love, Edwin

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Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty von Love, Edwin, Staton, Mark, Rotman, Jeff D.

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Construal based marketing tactics for high quality versus low price market segments von Love, Edwin, Okada, Erica Mina

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Volcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class von Love, Edwin, Stelling, Pete

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The Influence of a Maximizing versus Satisficing Orientation on the Evaluation of Desirability and Feasibility Attributes von Hsieh, Meng-Hua, Yalch, Richard, Love, Edwin

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New product pricing strategy under customer asymmetric anchoring von Park, Joo Heon, MacLachlan, Douglas L., Love, Edwin

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Built-in furniture, by Edwin M. Love, complete plans and instructions covering almost every conceivable application of built-in furniture von Love, Edwin M

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Choice Behavior of Maximizers and Satisficers When Alternatives Are Priced Using Non-Monetary Points von Hsieh, Meng-Hua, Yalch, Richard, Love, Edwin

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Regulatory focus as a determinant of brand value von Love, Edwin, Staton, Mark, Chapman, Christopher N, Mina Okada, Erica

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Teaching User-Centered Design in New Product Marketing von Love, Edwin, Stone, Donn E., Wilton, Taine

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Consumer Usage of a Digital Memory Device Prototype von Chapman, C.N., Love, E., Burgess, S., Lahav, M.

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Quantitative Evaluation of Personas as Information von Chapman, Christopher N., Love, Edwin, Milham, Russell P., ElRif, Paul, Alford, James L.

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Generation of Symmetrical Patterns Based on Text and Colour von Salman, Amer, Salman, Rula, Love, Edwin

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