B2B value co-creation influence on engagement: Twitter analysis at international trade show organizer von Geldres-Weiss, Skania, Küster-Boluda, Inés, Vila-López, Natalia

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Designing a Low-Fat Food Packaging: Comparing Consumers' Responses in Virtual and Physical Shopping Environments von Vila-López, Natalia, Kuster-Boluda, Ines, Alacreu-Crespo, Adrian

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A bibliometric analysis on packaging research: towards sustainable and healthy packages von Vila-Lopez, Natalia, Küster-Boluda, Inés

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Event-brand transfer in an entertainment service: experiential marketing von Vila-López, Natalia, Rodríguez-Molina, MaCarmen

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Opinion leaders on sporting events for country branding von Vila-López, Natalia, Küster-Boluda, Ines

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Sharing-collaborative economy in tourism: A bibliometric analysis and perspectives for the post-pandemic era von Vila-Lopez, Natalia, Küster-Boluda, Inés

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Consumers' physiological and verbal responses towards product packages: Could these responses anticipate product choices? von Vila-López, Natalia, Küster-Boluda, Inés

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Adolescents’ food packaging perceptions. Does gender matter when weight control and health motivations are considered? von Vila-López, Natalia, Kuster-Boluda, Ines

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Is marketing investment similar cross-industry? von Sydney-Hilton, Erika, Vila-López, Natalia

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Commercial versus technical cues to position a new product: Do hedonic and functional/healthy packages differ? von Vila-López, Natalia, Küster-Boluda, Inés

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A century of research on complaints: longitudinal bibliometric analysis of WoS (1900-2019) von Küster-Boluda, Amparo, Vila-López, Natalia, Küster-Boluda, Inés

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Predictors of tourist engagement: Travel motives and tourism destination profiles von Villamediana-Pedrosa, Jenely Dayana, Vila-López, Natalia, Küster-Boluda, Inés

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The role of sports on destination branding: A bibliometric study von Vila-López, Natalia, Kuster-Boluda, Ines, Mora-Pérez, Elisabet, Sarabia Sanchez, Francisco

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Product Placement Bibliometric Study: Generic Journals Versus Specific-Communication Journals von Vila-López, Natalia, Kuster-Boluda, Ines

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Designing food packaging for the Spanish market: Do motivations differ between involved and non-involved adolescents? von Vila-López, Natalia, Küster-Boluda, Inés

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Sports icons in nation branding the interplay of motivations, culture and country attachement von Vila-López, Natalia, Pascual-Riquelme, Isabel, Küster-Boluda, Inés, Aragonés-Jericó, Cristina

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A bibliometric analysis of virtual influencers in the Web of Science von Vila-López, Natalia, Kuster-Boluda, Ines, Mora-Pérez, Elisabet, Pascual-Riquelme, Isabel

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Designing a packaging to promote healthy and low-fat foods: Adolescents versus young-adults von Vila-López, Natalia, Küster-Boluda, Ines, Sarabia-Sánchez, Francisco

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Sports ambassadors and destination image: a fuzzy set analysis von Vila-López, Natalia, Küster-Boluda, Inés, Aragonés-Jericó, Cristina, Sarabia-Sánchez, Francisco

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A teachers’ orientation approach to understand the university teacher-student relationship von Küster-Boluda, Inés, Vila-López, Natalia

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