App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously von Liu, Huan, Lobschat, Lara, Verhoef, Peter C., Zhao, Hong

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The Impact of New Media on Customer Relationships von Hennig-Thurau, Thorsten, Malthouse, Edward C., Friege, Christian, Gensler, Sonja, Lobschat, Lara, Rangaswamy, Arvind, Skiera, Bernd

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Corporate digital responsibility von Lobschat, Lara, Mueller, Benjamin, Eggers, Felix, Brandimarte, Laura, Diefenbach, Sarah, Kroschke, Mirja, Wirtz, Jochen

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Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising von Lesscher, Lisan, Lobschat, Lara, Verhoef, Peter C.

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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending von Liu, Huan, Lobschat, Lara, Verhoef, Peter C., Zhao, Hong

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The effect of review images on review helpfulness: A contingency approach von Kübler, Raoul V., Lobschat, Lara, Welke, Lina, van der Meij, Hugo

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What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements von LOBSCHAT, LARA, OSINGA, ERNST C., REINARTZ, WERNER J.

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Shifting the Blame von Pallas Florian, Bolton, Lisa E, Lobschat Lara

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Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Service Price Increase von Pallas, Florian, Bolton, Lisa E., Lobschat, Lara

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Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry von Lobschat, Lara, Zinnbauer, Markus A., Pallas, Florian, Joachimsthaler, Erich

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