Prick “filter bubbles” by enhancing consumers' novelty‐seeking: The role of personalized recommendations of unmentionable products von Lv, Linxiang, Kang, Khloe Qi, Liu, Guanrong (Gus)

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Morality or hypocrisy: The effect of hotel sustainability labels varies across different online review valence von Lv, Linxiang, Liu, Guanrong (Gus), Zhou, Wanru, Yu, Jing (Jasper)

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Enhancing customers’ life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing von Lv, Linxiang, Chen, Siyun, Liu, Gus Guanrong, Benckendorff, Pierre

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Good deeds deserve good outcomes: Leveraging generative artificial intelligence to reduce tourists' avoidance of ethical brands embracing stigmatized groups von Lv, Linxiang, Liang, Yongheng, Chen, Siyun, Liu, Gus Guanrong, Liao, Jiancai

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Customizing customer journey in hotels: A focus on human touch von Lei, Soey Sut Ieng, Wu, Don, Liu, Gus Guanrong, Law, Rob

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Not just a game: Understanding eco-gamification in sustainable destination development von Yu, Jing (Jasper), Hu, Jingjing (Judy), Liu, Guanrong (Gus), Jiang, Wenyuan, Walters, Gabby

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