Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity von Lyngdoh, Teidorlang, Liu, Annie H., Sridhar, Guda

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Examining customer value perceptions of organizational buyers when sourcing from multiple vendors von Liu, Annie H., Leach, Mark P., Bernhardt, Kenneth L.

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Customer value and switching costs in business services: developing exit barriers through strategic value management von Liu, Annie H.

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Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition von Leach, Mark P., Liu, Annie H., Pullins, Ellen Bolman, Wang, Sijun

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Opportunities and opportunism with high-status B2B partners in emerging economies von Gould, A. Noel, Liu, Annie H, Yu, Yang

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Role conflict and ambiguity confronting transnational business networkers: Contrasting social stigma and relational risks for Chinese and Western boundary spanners von Liu, Annie H., Gould, Albert Noel, Rollins, Minna, Gao, Hongzhi

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Working smart to win back lost customers the role of coping choices and justice mechanisms von Liu, Annie H, Chugh, Richa, Noel Gould, Albert

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It ain't over 'til it's over: Evaluating reacquisition opportunities in business-to-business markets von Leach, Mark P., Liu, Annie H.

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EXAMINING RELATIONAL RISK TYPOLOGIES FOR "GUANXI" BOUNDARY SPANNERS: APPLYING SOCIAL PENETRATION THEORY TO "GUANXI" BROKERING von Liu, Annie H., Gao, Hongzhi

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Managing mergers: Why people first can improve brand and IT consolidations von Jap, Sandy, Gould, A. Noel, Liu, Annie H.

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Considering Technological Impacts When Selecting Food Suppliers: Comparing Retailers' Buying Behavior in the United States and Europe von Liu, Annie H., Bui, My, Leach, Mark

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Theory Testing Using Case Studies in Business-to-Business Research von Johnston, Wesley J, Leach, Mark P, Liu, Annie H

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B2B Buyers' emotions and regulatory focus in justice and switch back decisions von Chugh, Richa, Gould, Noel, Leach, Mark P., Liu, Annie H.

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Developing Loyal Customers with a Value-adding Sales Force: Examining Customer Satisfaction and the Perceived Credibility of Consultative Salespeople von Liu, Annie H., Leach, Mark P.

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The Role of Self-Regulation Training in Developing the Motivation Management Capabilities of Salespeople von Leach, Mark P., Liu, Annie H., Johnston, Wesley J.

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Investigating Interrelationships among Sales Training Evaluation Methods von Leach, Mark P., Liu, Annie H.

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Examining Rela tional Risk Typologies for Guanxi Boundary Spanners: Applying Social Penetra tion Theory to Guanxi Brokering von Liu, Annie H., Gao, Hongzhi

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The use of culturally relevant stimuli in international advertising von Leach, Mark P., Liu, Annie H.

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Sensor networks for the detection and tracking of radiation and other threats in cities von Liu, Annie H, Bunn, Julian J, Chandy, K Mani

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CONSIDERING CULTURE TO WIN BACK LOST CUSTOMERS: COMPARING CHINESE AND AMERICAN CONSUMERS von Liu, Annie H, Wang, Sijun, Leach, Mark

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