Explaining the intention to use social trading platforms: an empirical investigation von Reith, Riccardo, Fischer, Maximilian, Lis, Bettina

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Analyzing different types of negative online consumer reviews von Lis, Bettina, Fischer, Maximilian

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In eWOM We Trust: A Framework of Factors that Determine the eWOM Credibility von Lis, Bettina

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Corporate social responsibility’s influence on organizational attractiveness: An investigation in the context of employer choice von Lis, Bettina

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The Relevance of Corporate Social Responsibility for a Sustainable Human Resource Management: An Analysis of Organizational Attractiveness as a Determinant in Employees' Selection... von Lis, Bettina

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When CSR-based identification backfires: Testing the effects of CSR-related negative publicity von Einwiller, Sabine, Lis, Bettina, Ruppel, Christopher, Sen, Sankar

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Corporate social responsibility’s influence on organizational attractiveness von Lis Bettina

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Determinants of the purchase intention of non‐fungible token collectibles von Fortagne, Marius Arved, Lis, Bettina

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Oil and Cars: The Impact of Crude Oil Prices on the Stock Returns of Automotive Companies von Lis, Bettina, Nessler, Christian, Retzmann, Jan

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SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks von Lis, Bettina, Nienstedt, Heinz-Werner, Proner, Patrick, Yalazi, Gözde

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Technology-induced Strain from Team Communication Platforms: Empirical Evidence for Working from Home von Fortagne, Marius Arved, Stichnoth, Kaj-Johanna, Lis, Bettina

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Electronic Word of Mouth Impacts: A Spotlight on Customer Integration von Lis, Bettina, Horst, Marian

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Electronic Word of Mouth von Lis, Bettina, Neßler, Christian

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Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook von Lis, Bettina, Schulz, Jonathan

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In eWOM We Trust: Ein Modell zur Erklärung der Glaubwürdigkeit von eWOM von Lis, Bettina

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When Bad Csr Happens to 'Good' Companies: the Moderating Role of Identification von Lis, Bettina, Einwiller, Sabine

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Using Social Media for Branding in Publishing von Lis, Bettina, Berz, Jennifer

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Digitale Mundpropoganda von Lis, Bettina, Neßler, Christian

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Digitales Empfehlungsmarketing: Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM) von Lis, Bettina, Korchmar, Simon

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Oil and Cars: The Impact of Crude Oil Prices on the Stock Returns of Automotive Companies von Bettina Lis, Christian Nessler, Jan Retzmann

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