Customer Ethnic Bias in Service Encounters von Linzmajer, Marc, Brach, Simon, Walsh, Gianfranco, Wagner, Tillmann

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Antecedents of Webrooming in Omnichannel Retailing von Kleinlercher, Kristina, Linzmajer, Marc, Verhoef, Peter C, Rudolph, Thomas

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The services field: A cornucopia filled with potential management topics von Walsh, Gianfranco, Linzmajer, Marc

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Retailing in the metaverse: A framework of managerial considerations for success von Eggenschwiler, Matthias, Linzmajer, Marc, Roggeveen, Anne L., Rudolph, Thomas

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It’s about the process, not the result: An fMRI approach to explore the encoding of explicit and implicit price information von Linzmajer, Marc, Hubert, Mirja, Hubert, Marco

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Consumer neuroscience: an overview of an emerging discipline with implications for consumer policy von Kenning, Peter, Linzmajer, Marc

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Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings von Hubert, Marco, Hubert, Mirja, Linzmajer, Marc, Riedl, René, Kenning, Peter

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Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty von Bauer, Johannes C, Linzmajer, Marc, Nagengast, Liane, Rudolph, Thomas, D'Cruz, Elena

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Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging von Hubert, Marco, Hubert, Mirja, Florack, Arnd, Linzmajer, Marc, Kenning, Peter

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Cross-Industrial User Channel Preferences on the Path to Online Purchase: Homogeneous, Heterogeneous, or Mixed? von Becker, Ingo F., Linzmajer, Marc, von Wangenheim, Florian

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Retail Website Interactivity and Firm Performance von Evanschitzky, Heiner, Linzmajer, Marc, Woisetschläger, David M., Basuroy, Suman

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Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image von Scheidegger, Gianluca, Linzmajer, Marc, Rudolph, Thomas

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Pay Less, Spend More: Consumers' Mental Accounting for Discounted Gift Cards von Scheidegger, Gianluca, Rudolph, Thomas, Linzmajer, Marc, Bischof, Severin Friedrich

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The Dose Makes the Poison - Dynamic Pricing Strategies and Their Influence on Consumers von Rudolph, Thomas, Scheidegger, Gianluca, Barth, Elias, Linzmajer, Marc

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Using Psycho-physiological Interaction Analysis with fMRI Data in IS Research: A Guideline von Hubert, Marco, Linzmajer, Marc, Riedl, René, Hubert, Mirja, Kenning, Peter, Weber, Bernd

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Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging: IMPULSIVE BUYING TENDENCIES AND PRODUCT PERCEPTION von Hubert, Marco, Hubert, Mirja, Florack, Arnd, Linzmajer, Marc, Kenning, Peter

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Risikowahrnehmung potenzieller Mobile-Payment-Nutzer von Fritsche, Claudio, Linzmajer, Marc

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Taktiken für rentables Omni-ChannelManagement von Metzler, Thomas, Rudolph, Thomas, Linzmajer, Marc

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Big Data im Handel von Rudolph, Thomas, Linzmajer, Marc

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THE EFFECT OF GLUCOSE CONSUMPTION ON CUSTOMERS' PRICE FAIRNESS PERCEPTION von Linzmajer, Marc, Hubert, Mirja, Eberhardt, Tim, Fojcik, Thomas M, Kenning, Peter

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