From love to betrayal? When your team’s sponsor decides to also sponsor your rival von Tsordia, Charitomeni, Lianopoulos, Yannis, Dalakas, Vassilis, Theodorakis, Nicholas D.

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The role of brand associations on the development of place attachment into outdoor adventure tourism destinations von Karagiorgos, Thomas, Lianopoulos, Yannis, Alexandris, Konstantinos, Kouthouris, Charilaos

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Experiential effects on mass sport participants’ event satisfaction and behavioral intentions: examining sensory, affective, behavioral, intellectual and relational dimensions von Lianopoulos, Yannis, Kotsi, Nikoleta, Karagiorgos, Thomas, Theodorakis, Nicholas D.

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Elevating self-esteem through sport team identification: a study about local and distant sport fans von Lianopoulos, Yannis, Theodorakis, Nicholas D, Tsigilis, Nikolaos, Gardikiotis, Antonis, Koustelios, Athanasios

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A cross-cultural analysis of product meanings in sport licensing von Papadimitriou, Dimitra, Apostolopoulou, Artemisia, Lianopoulos, Yannis, Clark, John S., Piątkowska, Monika, Theodorakis, Nikolaos

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Testing the relationships among event personality, event image and runners’ loyalty: a study of an international running event von Lianopoulos, Yannis, Theodorakis, Nicholas D, Alexandris, Kostas, Papanikolaou, Magda

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