Creating brand identity: a study of evaluation of new brand names von Kohli, Chiranjeev S., Harich, Katrin R., Leuthesser, Lance

Volltext

Corporate identity: The role of mission statements von Leuthesser, Lance, Kohli, Chiranjeev

Volltext

Supplier relational behavior: An empirical assessment von Leuthesser, Lance

Volltext

Got slogan? Guidelines for creating effective slogans von Kohli, Chiranjeev, Leuthesser, Lance, Suri, Rajneesh

Volltext

Relational behavior in business markets: Iplications for relationship management von Leuthesser, Lance, Kohli, Ajay K.

Volltext

2+2=5? A framework for using co-branding to leverage a brand von Leuthesser, Lance, Kohli, Chiranjeev, Suri, Rajneesh

Volltext

2 + 2 = 5? A framework for using co-branding to leverage a brand von Leuthesser, Lance, Kohli, Chiranjeev, Suri, Rajneesh

Volltext

Relational Behavior in Business Markets: Implications for Relationship Management von Leuthesser, Lance, Kohli, Ajay K

Volltext

Relational behavior in business markets von Leuthesser, Lance, Kohli, Ajay K.

Volltext

Rational behavior in business markets: Implications for relationship management von Leuthesser, Lance, Kohli, Ajay K

Volltext

Product Positioning: A Comparison of Perceptual Mapping Techniques von Kohli, Chiranjeev S, Leuthesser, Lance

Volltext

Assessing cross-national business relationships: How Mexican distributors rate U.S. manufacturers von Leuthesser, Lance, LaBahn, Douglas W., Harich, Katrin R.

Volltext

BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL von KOHLI, CHIRANJEEV, LEUTHESSER, LANCE

Volltext

Brand equity: the halo effect measure von Leuthesser, Lance, Kohli, Chiranjeev S, Harich, Katrin R

Volltext

Capitalizing on intellectual capital von Kohli, Chiranjeev, Leuthesser, Lance

Volltext

Fish farm and water conditioning apparatus von LEUTHESSER, EDWARD G, LEUTHESSER, LANCE E

Volltext bestellen