Why are you telling me this? An examination into negative consumer reviews on the Web von Sen, Shahana, Lerman, Dawn

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How cultural differences in uncertainty avoidance affect product perceptions von Anne Lee, Julie, Garbarino, Ellen, Lerman, Dawn

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Brand linguistics: A theory-driven framework for the study of language in branding von Carnevale, Marina, Luna, David, Lerman, Dawn

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Positive marketing: Introduction to the special section von Lerman, Dawn, Shefrin, Hersh

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Made in China but sold at FAO Schwarz: country-of-origin effect and trusting beliefs von Kabadayi, Sertan, Lerman, Dawn

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Bridging marketing's intentions and consumer perceptions von Kachersky, Luke, Lerman, Dawn

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Sound symbolism effects across languages: Implications for global brand names von Shrum, L.J., Lowrey, T.M., Luna, David, Lerman, D.B., Liu, Min

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Consumer politeness and complaining behavior von Lerman, Dawn

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Does brand spelling influence memory? The case of auditorily presented brand names von Luna, David, Carnevale, Marina, Lerman, Dawn

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A theory-based measure of acculturation: The shortened cultural life style inventory von Lerman, Dawn, Maldonado, Rachel, Luna, David

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Does brand spelling influence memory? The case of auditorily presented von Luna, David, Carnevale, Marina, Lerman, Dawn

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Consumer evaluations of price discounts in foreign currencies von Callow, Michael A, Lerman, Dawn B

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Little Emperors grown up: a case study of cosmetic usage von Scelzo, Tracy, Lerman, Dawn

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Consumer Memory For Easy-To-Pronounce Non-Word Brand Names: the Effect of Attitudes von Chesley, Paula, Lerman, Dawn

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Recall and recognition of brand names: A comparison of word and nonword name types von Lerman, Dawn, Garbarino, Ellen

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Structural Constraints in Code‐Switched Advertising von Luna, David, Lerman, Dawn, Peracchio, Laura A.

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Joining a consumer society: Russian immigrant versus American materialism von Lerman, Dawn, Maxwell, Sarah

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Content analysis in cross-cultural advertising research: insightful or superficial? von Lerman, Dawn, Callow, Michael

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"Postmodern" versus "long-standing" cultural narratives in consumer behavior: an empirical study of NetGirl online von Gould, Stephen J, Lerman, Dawn B

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Google Or Googol? How Meanings of Sound and Spelling Processes Influence Evaluations For Brand Names von Luna, David, Carnevale, Marina, Lerman, Dawn

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