Brands and Branding: Research Findings and Future Priorities von Keller, Kevin Lane, Lehmann, Donald R

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The Role of Hubs in the Adoption Process von Goldenberg, Jacob, Han, Sangman, Lehmann, Donald R., Hong, Jae Weon

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The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin von Stahl, Florian, Heitmann, Mark, Lehmann, Donald R., Neslin, Scott A.

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Sophistication in Research in Marketing von Lehmann, Donald R., McAlister, Leigh, Staelin, Richard

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Choice Goal Attainment and Decision and Consumption Satisfaction von Heitmann, Mark, Lehmann, Donald R., Herrmann, Andreas

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Task-Dependent Algorithm Aversion von Castelo, Noah, Bos, Maarten W., Lehmann, Donald R.

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Valuing Customers von Gupta, Sunil, Lehmann, Donald R., Stuart, Jennifer Ames

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Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation von Biswas, Dipayan, Szocs, Courtney, Krishna, Aradhna, Lehmann, Donald R.

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Revenue Premium as an Outcome Measure of Brand Equity von Ailawadi, Kusum L., Lehmann, Donald R., Neslin, Scott A.

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Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses von Fitzsimons, Gavan J, Lehmann, Donald R

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The past, present, and future of measurement and methods in marketing analysis von Ding, Yu, DeSarbo, Wayne S., Hanssens, Dominique M., Jedidi, Kamel, Lynch, John G., Lehmann, Donald R.

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The past, present, and future of innovation research von Lee, Byung Cheol, Moorman, Christine, Moreau, C. Page, Stephen, Andrew T., Lehmann, Donald R.

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Consumer Expectations and Culture: The Effect of Belief in Karma in India von Kopalle, Praveen K., Lehmann, Donald R., Farley, John U.

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The evolving world of research in marketing and the blending of theory and data von Lehmann, Donald R.

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When and How Board Members with Marketing Experience Facilitate Firm Growth von Whitler, Kimberly A., Krause, Ryan, Lehmann, Donald R.

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Entrenched Knowledge Structures and Consumer Response to New Products von Moreau, C. Page, Lehmann, Donald R., Markman, Arthur B.

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Carbon Footprinting and Pricing Under Climate Concerns von Bertini, Marco, Buehler, Stefan, Halbheer, Daniel, Lehmann, Donald R.

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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products von Biswas, Dipayan, Labrecque, Lauren I., Lehmann, Donald R., Markos, Ereni

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Creating Boundary-Breaking, Marketing-Relevant Consumer Research von MacInnis, Deborah J., Morwitz, Vicki G., Botti, Simona, Hoffman, Donna L., Kozinets, Robert V., Lehmann, Donald R., Lynch, John G., Pechmann, Cornelia

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The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers von Albrecht, Carmen-Maria, Hattula, Stefan, Lehmann, Donald R.

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