Task-Dependent Algorithm Aversion von Castelo, Noah, Bos, Maarten W., Lehmann, Donald R.

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Brands and Branding: Research Findings and Future Priorities von Keller, Kevin Lane, Lehmann, Donald R

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The evolving world of research in marketing and the blending of theory and data von Lehmann, Donald R.

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The Role of Hubs in the Adoption Process von Goldenberg, Jacob, Han, Sangman, Lehmann, Donald R., Hong, Jae Weon

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When and How Board Members with Marketing Experience Facilitate Firm Growth von Whitler, Kimberly A., Krause, Ryan, Lehmann, Donald R.

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The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin von Stahl, Florian, Heitmann, Mark, Lehmann, Donald R., Neslin, Scott A.

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Brand actions and financial consequences: a review of key findings and directions for future research von Swaminathan, Vanitha, Gupta, Sayan, Keller, Kevin Lane, Lehmann, Donald

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Carbon Footprinting and Pricing Under Climate Concerns von Bertini, Marco, Buehler, Stefan, Halbheer, Daniel, Lehmann, Donald R.

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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products von Biswas, Dipayan, Labrecque, Lauren I., Lehmann, Donald R., Markos, Ereni

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Creating Boundary-Breaking, Marketing-Relevant Consumer Research von MacInnis, Deborah J., Morwitz, Vicki G., Botti, Simona, Hoffman, Donna L., Kozinets, Robert V., Lehmann, Donald R., Lynch, John G., Pechmann, Cornelia

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Sophistication in Research in Marketing von Lehmann, Donald R., McAlister, Leigh, Staelin, Richard

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The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers von Albrecht, Carmen-Maria, Hattula, Stefan, Lehmann, Donald R.

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Incorporating Consumer Product Categorizations into Shelf Layout Design von Rooderkerk, Robert P., Lehmann, Donald R.

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Decision Comfort von PARKER, JEFFREY R., LEHMANN, DONALD R., XIE, YI

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Designing Effective Health Communications: A Meta-Analysis von Keller, Punam Anand, Lehmann, Donald R.

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Introduction to the Special Issue on Data and Methodological Issues for New Insights in International Marketing von Hewett, Kelly, Lehmann, Donald R.

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Choice Goal Attainment and Decision and Consumption Satisfaction von Heitmann, Mark, Lehmann, Donald R., Herrmann, Andreas

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The past, present, and future of brand research von Oh, Travis Tae, Keller, Kevin Lane, Neslin, Scott A., Reibstein, David J., Lehmann, Donald R.

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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed von Stephen, Andrew T., Lehmann, Donald R.

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Social Contagion and Customer Adoption of New Sales Channels von Bilgicer, Tolga, Jedidi, Kamel, Lehmann, Donald R., Neslin, Scott A.

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