Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination von Wang, Yonggui, Lee, Jongkuk, Fang, Er (Eric), Ma, Shuang

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Alliance Experience and Governance Flexibility von Lee, Jongkuk, Hoetker, Glenn, Qualls, William

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The Contingent Effect of Marketing Alliances on Firm Profitability von Jongkuk Lee

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Market-Driven Technological Innovation Through Acquisitions: The Moderating Effect of Firm Size von Lee, Jongkuk, Kim, Minyoung

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The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios von Lee, Jongkuk

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Licensing early-versus late-stage technologies: The licensee perspective von Song, Sangyoung, Lee, Jongkuk

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The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms von Zhuang, Mengzhou, Fang, Eric (Er), Lee, Jongkuk, Li, Xiaoling

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The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners von Fang, Eric Er, Lee, Jongkuk, Yang, Zhi

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The contingency value of the partner firm's customer assets in a business-to-business relationship von Oh, Yoojin, Lee, Jongkuk, Kim, Namwoon

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When do firms enter a repeated partnership? The effect of contract terms and relative partner characteristics von Oh, Yoojin, Lee, Jongkuk

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Interplay between internal investment and alliance specialization in R&D and marketing von Lee, Jongkuk, Chang, Young Bong

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If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches von FANG, ERIC (ER), LEE, JONGKUK, PALMATIER, ROBERT, HAN, SHUNPING

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Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market von Kim, Minyoung, Kim, Sunghoon, Lee, Jongkuk

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Understanding the Effects of Plural Marketing Structures on Alliance Performance von FANG, ERIC (ER), LEE, JONGKUK, PALMATIER, ROBERT, GUO, ZHAOYANG

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Supply chain efficiency and security: Coordination for collaborative investment in technology von Lee, Jongkuk, Palekar, Udatta S., Qualls, William

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If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of ?Global and Ego Networks on New Product Launches von Fang, Eric (Er, Lee, Jongkuk, Palmatier, Robert, Han, Shunping

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The Contingent Effect of Marketing Alliances on Firm Profitability von Lee, Jongkuk

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The Contingent Effect of Marketing Alliances on Firm Profitability von Lee, Jongkuk

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A dynamic process of buyer-seller technology adoption von Lee, Jongkuk, Qualls, William J.

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A dynamic process of buyerseller technology adoption von Lee, Jongkuk, Qualls, William J.

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