Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model von Kim, Myung Ja, Lee, Choong-Ki, Jung, Timothy

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Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention von An, Sohyun, Choi, Youngjoon, Lee, Choong-Ki

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The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology re... von Kim, Myung Ja, Lee, Choong-Ki, Preis, Michael W.

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Examining the Role of Emotional and Functional Values in Festival Evaluation von Lee, Jin-Soo, Lee, Choong-Ki, Choi, Youngjoon

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The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior von Lee, Choong-Ki, Song, Hak-Jun, Bendle, Lawrence J., Kim, Myung-Ja, Han, Heesup

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The future is yesterday: Use of AI-driven facial recognition to enhance value in the travel and tourism industry von Gupta, Shivam, Modgil, Sachin, Lee, Choong-Ki, Sivarajah, Uthayasankar

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The influence of climate change and environmental concerns on participation in new voluntourism by younger generations von Kim, Yelim, Kim, Miseong, Lee, Choong‐Ki, Reisinger, Yvette

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Testing the influence of destination source credibility, destination image, and destination fascination on the decision‐making process: Case of the Cayman Islands von V.G., Girish, Park, Eunkyoung, Lee, Choong‐Ki

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Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior von Song, HakJun, You, Geun-Jun, Reisinger, Yvette, Lee, Choong-Ki, Lee, Seung-Kon

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Cross-cultural comparison of the image of Guam perceived by Korean and Japanese leisure travelers: Importance–performance analysis von Lee, Gyehee, Lee, Choong-Ki

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Motivations and Use Context in Mobile Tourism Shopping: Applying Contingency and Task-Technology Fit Theories von Kim, Myung Ja, Chung, Namho, Lee, Choong-Ki, Preis, Michael W.

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Catalyzing green change: The impact of tech‐savvy leaders on innovative behaviors von Olya, Hossein, Ahmad, Muhammad Shakil, Abdulaziz, Tamer Ahmed, Khairy, Hazem Ahmed, Fayyad, Sameh, Lee, Choong‐Ki

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Leaders' political skills and subordinates' service‐oriented organizational citizenship behavior von Kim, Mi‐Young, Ok, Chihyung "Michael", Lee, Choong‐Ki

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Rejuvenating Mind and Soul: Psychological Benefits of Camping Experiences and the Moderating Role of Psychological Distress von Shi, Ji, Joo, Dongoh, Lee, Choong‐Ki, Reisinger, Yvette, Duong, Hai Long

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Policy implications of willingness to pay for sustainable development of a world agricultural heritage site: The role of stakeholders' sustainable intelligence, support, and behavi... von Park, Yae‐Na, Lee, Choong‐Ki, Mjelde, James W., Kwon, Yu‐Jin

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Critical reflections on the economic impact assessment of a mega-event: the case of 2002 FIFA World Cup von Lee, Choong-Ki, Taylor, Tracy

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Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic von Joo, Dongoh, Xu, Wenjie, Lee, Juhee, Lee, Choong-Ki, Woosnam, Kyle Maurice

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Valuation of ecotourism resources using a contingent valuation method: The case of the Korean DMZ von Lee, Choong–Ki, W. Mjelde, James

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Segmentation of festival motivation by nationality and satisfaction von Lee, Choong-Ki, Lee, Yong-Ki, Wicks, Bruce E.

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Effects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions von Kim, Jungsun (Sunny), Song, Hak Jun, Lee, Choong-Ki

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