FANS' (ESTH)ET(H)ICS ELABORATION: POACHING AS TRUE LOVE PRACTICE von Camargo, Thiago Ianatoni, de Souza-Leão, André Luiz Maranhão, Moura, Bruno Melo

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Assemblaged by desire: Potterheads’ productive consumption von André Luiz Maranhão de Souza Leão, Flávia Zimmerle da Nóbrega Costa

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No shame to play: Ludic prosumption on Brazilian fanvideos von de Souza-Leão, André Luiz Maranhão, Moura, Bruno Melo, Nunes, Walber Kaíc da Silva, Henrique, Vitor de Moura Rosa, Santana, Italo Rogerio Correia de

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EXTRAORDINARY EXPERIENCE OF THE BRAZILIAN NFL AUDIENCE: A NETNOGRAPHY ON TWITTER INTERACTIONS von de Souza-Leão, André Luiz Maranhão, Moura, Bruno Melo

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Acculturation of Brazilian NFL Fans in Virtual Interactions von André Luiz Maranhão de Souza-Leão, Bruno Melo Moura

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Women gamers: Gender performativities in female eSports consumption/Mulheres gamers: Performatividades de genero no consumo feminino de eSports von Moura, Bruno Melo, de Souza-Leao, Andre Luiz Maranhao, Salgueiro, Eric Matheus Gomes, Crosato, Mayara Sales, Rocha, Antonio Lucas da Silva

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Avatar of the self: Governing meta-body elaborated based on embodiments of consumption von Moura, Bruno Melo, de Souza-Leao, Andre Luiz Maranhao

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A Change in Progress: The Clube Náutico Capibaribe’s Fans Home Exchange Under Roberto Damatta’s House and Street View von Torres Ferreira, Bruno Rafael, Maranhão de Souza Leão, André Luiz

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Assemblaged by desire: Potterheads'productive consumption/AGENCIADOS PELO DESEJO: O CONSUMO PRODUTIVO DOS POTTERHEADS/Mediados por el deseo: El consumo productivo de los potterhead... von De Souza-Leao, Andre Luiz Maranhao, Costa, Flavia Zimmerle Da Nobrega

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A CHANGE IN PROGRESS: THE CLUBE NAUTICO CAPIBARIBE'S FANS "HOME" EXCHANGE UNDER ROBERTO DAMATTA'S HOUSE AND STREET VIEW/UMA MUDANCA EM ANDAMENTO: A TROCA DE "CASA" DA TORCIDA DO CL... von Ferreira, Bruno Rafael Torres, de Souza Leao, Andre Luiz Maranhao

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A "white elephant" on Natal's dunes? A post-developmentalist analysis of the discourses surrounding the construction of the Arena das Dunas/Um "elefante branco" nas dunas de Natal?... von Leao, Andre Luiz Maranhao de Souza, Ferreira, Bruno Rafael Torres, Gomes, Victor Pessoa de Melo

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Cynical fan: telling the truth shamelessly/Fan cinico: decir la verdad descaradamente von de Souza-Leao, Andre Luiz Maranhao, Ferreira, Bruno Rafael Torres, Moura, Bruno Melo

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BRAND PROSODY: AN ETHNOGRAPHY OF COMMUNICATION ON BRAND SIGNIFICATION IN THE SPEAKS OF INTERLOCUTORS IN SOCIAL SETTING/PROSODIA MARCARIA: UNA ETNOGRAFIA DE LA COMUNICACION DE LA SI... von Leao, Andre Luiz Maranhao de Souza, Mello, Sergio Carvalho Benicio de, Franco, Suelen Matozo

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"BRANDS" OF A NEW WINERY FRONTIER: SAO FRANCISCO VALLEY WINE BRANDS' CULTURAL IDENTITY/AS "MARCAS" DE UMA NOVA FRONTEIRA VINICOLA: IDENTIDADE CULTURAL DAS MARCAS DE VINHOS DO VALE... von Franco, Suelen Matozo, de Souza Leao, Andre Luiz Maranhao

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Normalização dos corpos de divas pop: haterização evidenciada por influenciadores digitais von Batista, Marília Abigail Meneses, Souza-Leão, André Luiz Maranhão de

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FANS' de fanes: Poaching como verdadero amor von Camargo, Thiago Ianatoni, de Souza-Leao, Andre Luiz Maranhao, Moura, Bruno Melo

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Just one screen is not enough: Social TV role to Brazilian fans of Major League Soccer von Moura, Bruno Melo, de Souza-Leão, André Luiz Maranhão, Silva, Ewerton Pacheco da, Santos, Guilherme Monteiro Alves dos

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Cultural identity in the consumption of the National Football League by Brazilian fans/Identidade cultural no consumo de fas brasileiros da National Football League/Identidad cultu... von Moura, Bruno Melo, Souza-Leao, Andre Luiz Maranhao de

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All in One: Digital Influencers as Market Agents of Popular Culture von de Souza-Leao, Andre Luiz Maranhao, Moura, Bruno Melo, Nunes, Walber Kaic da Silva

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EXTRAORDINARY EXPERIENCE OF THE BRAZILIAN NFL AUDIENCE: A NETNOGRAPHY ON TWITTER INTERACTIONS/EXPERIENCIA EXTRAORDINARIA DA AUDIENCIA BRASILEIRA DA NFL: UMA NETNOGRAFIA NAS INTERAC... von de Souza-Leao, Andre Luiz Maranhao, Moura, Bruno Melo

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