Examining customer value perceptions of organizational buyers when sourcing from multiple vendors von Liu, Annie H., Leach, Mark P., Bernhardt, Kenneth L.

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Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition von Leach, Mark P., Liu, Annie H., Pullins, Ellen Bolman, Wang, Sijun

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Managing ambiguity: salesperson bricolage behavior and its organizational determinants von Epler, Rhett T., Schrock, Wyatt A., Leach, Mark P., White, Kimberly D., Hochstein, Bryan

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It ain't over 'til it's over: Evaluating reacquisition opportunities in business-to-business markets von Leach, Mark P., Liu, Annie H.

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An examination of salesperson bricolage during a critical sales disruption: Selling during the Covid-19 pandemic von Epler, Rhett T., Leach, Mark P.

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A Modified Holographic Technique for Planar Near-Field Antenna Measurements von Leach, M.P., Smith, D., Skobelev, S.P.

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Theory Testing Using Case Studies in Business-to-Business Research von Johnston, Wesley J, Leach, Mark P, Liu, Annie H

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B2B Buyers' emotions and regulatory focus in justice and switch back decisions von Chugh, Richa, Gould, Noel, Leach, Mark P., Liu, Annie H.

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Developing Loyal Customers with a Value-adding Sales Force: Examining Customer Satisfaction and the Perceived Credibility of Consultative Salespeople von Liu, Annie H., Leach, Mark P.

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Do salesforce management systems actually drive salesperson intentions? von Epler, Rhett T., Schmitt, Laurianne, Mathis, David, Leach, Mark, Hochstein, Bryan

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Adapting sales influence tactics in the information intensive era von Leach, Mark P., Epler, Rhett T., Wang, Sijun

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Adapting sales influence tactics in the information intensive era von Leach, Mark P., Epler, Rhett T., Wang, Sijun

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The Role of Self-Regulation Training in Developing the Motivation Management Capabilities of Salespeople von Leach, Mark P., Liu, Annie H., Johnston, Wesley J.

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Investigating Interrelationships among Sales Training Evaluation Methods von Leach, Mark P., Liu, Annie H.

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A Three-Stage Model for Assessing and Improving Sales Force Training and Development von Attia, Ashraf M., Honeycutt, Earl D., Leach, Mark P.

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The use of culturally relevant stimuli in international advertising von Leach, Mark P., Liu, Annie H.

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Monitoring Beach Changes Using GPS Surveying Techniques von Morton, Robert A., Mark P. Leach, Jeffrey G. Paine, Michael A. Cardoza

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Case study: Partnering strategies in a bio tech. world: the case of Dairyland Seed Company von Leach, Mark P., Mesquita, Luiz, Downey, W. David

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Strategies for Trade Sales in a Changing Asian Business Culture von Leach, Mark P., Liu, Annie H., Pelton, Lou E.

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A Modified Holographic Technique for Planar Near-Field Antenna Measurements von LEACH, Mark P, SMITH, David, SKOBELEV, Sergei P

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