Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy von Humphreys, Ashlee, Latour, Kathryn A.

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Learning to Become a Taste Expert von LATOUR, KATHRYN A., DEIGHTON, JOHN A.

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Blackjack in the Kitchen: Understanding Online versus Casino Gambling von Cotte, June, Latour, Kathryn A.

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Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators von LaTour, Kathryn A., Brant, Ana

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Temporal Orientation and Customer Loyalty Programs von Hendler, Flavia, LaTour, Kathryn A., Cotte, June

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Co-creating affective atmospheres in retail experience von Joy, Annamma, Wang, Jeff Jianfeng, Orazi, Davide C., Yoon, Seyee, LaTour, Kathryn, Peña, Camilo

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Underpricing Luxury: When a Lower Price Results in Higher Reputation von Kleinhans, Jörn, LaTour, Kathryn A.

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Self-Directed Learning Online: An Opportunity to Binge von LaTour, Kathryn A., Noel, Hayden N.

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Using Childhood Memories to Gain Insight into Brand Meaning von Braun-LaTour, Kathryn A, LaTour, Michael S, Zinkhan, George M

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Developing Wine Appreciation for New Generations of Consumers von LaTour, Kathryn A., Joy, Annamma, Noujeim, Roger

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Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience von LaTour, Kathryn A, LaTour, Michael S

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Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons von Merchant, Altaf, LaTour, Kathryn A., Ford, John B., LaTour, Michael S.

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Fuzzy Trace Theory and "Smart" False Memories: Implications for Advertising von LaTour, Kathryn A., LaTour, Michael S., Brainerd, Charles

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How Winery Tourism Experience Builds Brand Image and Brand Loyalty von Joy, Annamma, Yoon, Seyee, Grohmann, Bianca, LaTour, Kathryn

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The artification of wine: lessons from the fine wines of Bordeaux and Burgundy von Joy, Annamma, LaTour, Kathryn A, Charters, Steve John, Grohmann, Bianca, Peña-Moreno, Camilo

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Positive Mood and Susceptibility to False Advertising von LaTour, Kathryn A., LaTour, Michael S.

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Coke is It: How stories in childhood memories illuminate an icon von LaTour, Kathryn, LaTour, Michael S., Zinkhan, George M.

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The Effects of Perceptual and Conceptual Training on Novice Wine Drinkers’ Development von LaTour, Kathryn A., LaTour, Michael S., Feinstein, Andrew H.

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Tourist Memory Distortion von Braun-LaTour, Kathryn A., Grinley, Melissa J., Loftus, Elizabeth F.

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A Qualitative Analysis of Slot Clubs as Drivers of Casino Loyalty von Hendler, Flavia, Latour, Kathryn A.

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