Relevant Sex Appeals in Advertising: Gender and Commitment Context Differences von Lanseng, Even J

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The roles of schema incongruity and expertise in consumers’ wine judgment von Lanseng, Even J., Sivertsen, Hanne K.

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Service differentiation: A self‐image congruency perspective on brand building in the labor market von Andreassen, Tor W., Lanseng, Even J.

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Service differentiation von Andreassen, Tor W, Lanseng, Even J

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Pioneering (Dis)Advantage and Later Entrant (Dis)Advantage: the Role of Consumer Goals in Pioneer and Later Entrant Brand Advantages von Wanebo, Tor Arne, Lanseng, Even J

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Electronic healthcare: a study of people's readiness and attitude toward performing self-diagnosis von Lanseng, Even J, Andreassen, Tor W

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Rethinking the Schema-Incongruity Effect in Consumer Judgments von Lanseng, Even J, Sivertsen, Hanne

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The Relative Importance of Advertising Elements and the Roles of Sex (Gender) and Involvement von Lanseng, Even J, Majoor, Maarten L

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Incumbent Versus Newcomer Advantages: A Fundamental Motives Explanation—An Abstract von Lanseng, Even J.

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Electronic healthcare a study of people's readiness and attitude toward performing selfdiagnosis von Lanseng, Even J., Andreassen, Tor W.

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Ærlighet varer lengst: åpen bloggsponsing er mer effektiv enn skjult von Augensen, Helene, Moen, Maren, Lanseng, Even J

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Pionermerke eller etterfølgermerke - fordeler og ulemper von Wanebo, Tor Arne, Lanseng, Even J

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