Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines - Vehicle Versus Message Reach and Frequency von Lancaster, Alyse R., Lancaster, Kent M.

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How Frequently Do Large Consumer Magazines Fail to Achieve Their Advertising Rate Base? An Analysis of Publishers' Statements and Audit Reports von Abernethy, Avery M., Lancaster, Alyse R., Lancaster, Kent M., Padgett, Daniel

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Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages von LANCASTER, ALYSE R., LANCASTER, KENT M.

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A reply to the comment of Franke and Andrews on 'The economics of tobacco advertising: spending, demand and the effects of bans' von Lancaster, Kent M., Lancaster, Alyse R.

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The Critical Role of Advertising Media Planning in Federal Rule 23 Class Action Notice von Hoefges, R. Michael, Lancaster, Kent M.

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The economics of tobacco advertising: spending, demand, and the effects of bans von Lancaster, Kent M., Lancaster, Alyse R.

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Brand Advertising Competition and Industry Demand von Lancaster, Kent M.

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Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors von Lancaster, Kent M., Kreshel, Peggy J., Harris, Joya R.

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Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers von Lancaster, Kent M., Stern, Judith A.

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How Leading Advertising Agencies Perceive Effective Reach and Frequency von Kreshel, Peggy J., Lancaster, Kent M., Toomey, Margaret A.

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Teaching Advertising Media Planning Using Interactive Media Models von Lancaster, Kent M., Leckenby, John D., Stern, Judith A.

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Are There Scale Economies in Advertising? von Boyer, Kenneth D., Lancaster, Kent M.

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How Amount of Brand Advertising Is Related to Consumer Buying Behavior von Haefner, James E, Lancaster, Kent M, Tinkham, Spencer F

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DEADENING MINDS WITH "TOMBSTONE" LAYOUTS: A CONTENT ANALYSIS OF CLASS ACTION NOTICE ADVERTISEMENTS von Lancaster, Alyse R, Lancaster, Kent M

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Advertising: Teaching its Economic and Legal Aspects von Lancaster, Kent M.

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HOW FREQUENTLY DO LARGE CONSUMER MAGAZINES FAIL TO ACHIEVE THEIR ADVERTISING RATE BASE? AN ANALYSIS OF PUBLISHERS' STATEMENTS AND AUDIT REPORTS von Abernethy, Avery M, Lancaster, Alyse R, Lancaster, Kent M

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Are There Scale Economies in Advertising?: I. Introduction von Boyer, Kenneth D, Lancaster, Kent M

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Do Concentrated Markets Spend More on Advertising? Evidence on Nondurable Consumer Goods Industries von Hovland, Roxanne W., Lancaster, Kent M.

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Method of relating multiple independent databases von WALSH KENNETH PETER, ZAHM ANN, KOLOKOLTSEV VALERI, LANCASTER KENT M, APPEL HARRY, PANNO COREY V, STEPANOV ALEXANDER

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Method of relating multiple independent databases von Walsh, Kenneth Peter, Appel, Harry, Kolokoltsev, Valeri, Panno, Corey V, Lancaster, Kent M, Stepanov, Alexander, Zahm, Ann

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