Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines - Vehicle Versus Message Reach and Frequency von Lancaster, Alyse R., Lancaster, Kent M.

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Message Strategies in Direct-to-Consumer Pharmaceutical Advertising: A Content Analysis Using Taylor's Six-Segment Message Strategy Wheel von Tsai, Wan-Hsiu (Sunny), Lancaster, Alyse R.

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How Frequently Do Large Consumer Magazines Fail to Achieve Their Advertising Rate Base? An Analysis of Publishers' Statements and Audit Reports von Abernethy, Avery M., Lancaster, Alyse R., Lancaster, Kent M., Padgett, Daniel

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Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages von LANCASTER, ALYSE R., LANCASTER, KENT M.

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A reply to the comment of Franke and Andrews on 'The economics of tobacco advertising: spending, demand and the effects of bans' von Lancaster, Kent M., Lancaster, Alyse R.

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The economics of tobacco advertising: spending, demand, and the effects of bans von Lancaster, Kent M., Lancaster, Alyse R.

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DEADENING MINDS WITH "TOMBSTONE" LAYOUTS: A CONTENT ANALYSIS OF CLASS ACTION NOTICE ADVERTISEMENTS von Lancaster, Alyse R, Lancaster, Kent M

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HOW FREQUENTLY DO LARGE CONSUMER MAGAZINES FAIL TO ACHIEVE THEIR ADVERTISING RATE BASE? AN ANALYSIS OF PUBLISHERS' STATEMENTS AND AUDIT REPORTS von Abernethy, Avery M, Lancaster, Alyse R, Lancaster, Kent M

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