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    Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors?

    Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors? von Birau, Mia M., Laloum, Diane J. G., Arribart, Guillaume

    Veröffentlicht in Journal of advertising research

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