Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z von Romero, Jaime, Lado, Nora

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Detangling consumer attitudes to better explain co-branding success von Ho, Han-Chiang, Lado, Nora, Rivera-Torres, Pilar

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Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay von Lado, Nora, Duque, Lola C., Alvarez Bassi, Daniel

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Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers von Ho, Han-Chiang, Lim Chiu, Candy, Liu, Su-Ping, Lee, Ling Ling, Lado, Nora, Cesaronic, Fabrizio

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Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's theory von Duque, Lola C, Lado, Nora

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Exploring the link between market orientation and innovation in the European and US insurance markets von Lado, Nora, Maydeu-Olivares, Albert

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The Double Jeopardy Loyalty Effect using Discrete Choice Models von Labeaga-Azcona, Jos Maria, Lado-Coust, Nora, Martos-Partal, Mercedes

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Marketing Trade-Offs in Periods of Low and High Munificence: A Study of Tourism Enterprises in Uruguay von Duque, Lola C., Lado, Nora

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The Power of a Package: Product Claims Drive Purchase Decisions von Cousté, Nora Lado, Martos-Partal, Mercedes, Martínez-Ros, Ester

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Reverse logistics, stakeholders' influence, organizational slack, and managers' posture von Álvarez-Gil, M a José, Berrone, Pascual, Husillos, F. Javier, Lado, Nora

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Financial service firms' entry-mode choice and cultural diversity: Spanish companies in Latin America von José Álavarez-Gil, María, Cardone-Riportella, Clara, Lado-Cousté, Nora, Samartín-Sáenz, Margarita

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SMORE: Towards a semantic modeling for knowledge representation on social media von Villanueva, Daniel, González-Carrasco, Israel, López-Cuadrado, J.L., Lado, Nora

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Crosscultural comparisons of consumer satisfaction ratings von Duque, Lola C., Lado, Nora

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Cross-cultural comparisons of consumer satisfaction ratings von Duque, Lola C., Lado, Nora

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Evolutionary Changes in Service Attribute Importance in a Crisis Scenario The Uruguayan Financial Crisis von Kim, Moshe, Lado, Nora, Torres, Anna

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Identifying successful marketing strategies by export regional destination von Lado, Nora, Martínez-Ros, Ester, Valenzuela, Ana

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Market Orientation and Business Performance in the Spanish Insurance Sector von Lado, Nora, Martínez, Miguel Ángel Martínez

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Market Orientation and Business Performance in the Spanish Insurance Sector von Coustré, Nora Lado, Cousté, Nora Lado, Martínez, Miguel Ángel Martínez

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Brand value in horizontal alliances: the case of twin-cars von Esteban-Bravo, M, Lado, N

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Measuring market orientation in several populations: A structural equations model von Lado, Nora, Maydeu-Olivares, Albert, Rivera, Jaime

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