An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria von Ladipo, Patrick Kunle, Rahim Ajao Ganiyu, Peace Nkechi

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Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retailing Outfits: Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retaili... von Ladipo, Patrick Kunle, Oniku, Ayodele Christopher, Bankole, Janet Oluwaseyi, Akeke, Olushola Solomon

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EFFECT OF CUSTOMER SERVICE ON CORPORATE COMPETITIVE ADVANTAGE IN THE NIGERIAN TELECOMS SERVICE INDUSTRY von LADIPO, Patrick Kunle Adeosun, AREBI, Ismail Tubosun, AKEKE, Olushola Solomon, BISIRIYU, Babatunde

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Application of Commodity School of Marketing Thought to Electronic Retailing in Nigeria: A Case Study of Jumia von Dixon-Ogbechi, Bolajoko Nkemdinim, Ladipo, Patrick-Kunle Adeosun, Akinbodun, Olubukola Sarah

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Celebrity Endorsement and Sales Performance of Cola Soft Drinks in the Entire Marketing Process von Ladipo, P.K.A, Oniku, Ayo Christopher, Akeke, Olushola Solomon, Chileuwa, Chidozie Chidiebere

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Influence Of Smartphone Attributes On Student’s Buying Decision In Lagos State Tetiary Institutions von A Ladipo, Patrick Kunle, Awoniyi, Mufutau Akanbi, Akeke, Olushola Solomon

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The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis von Akpoyomare, Oghojafor Ben, Adeosun, Ladipo Patrick Kunle, Ganiyu, Rahim Ajao

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Differentiation and Positioning Strategy: A Toss of the Same Coin von Akpoyomare, Oghojafor Ben, Adeosun, Ladipo Patrick Kunle, Ganiyu, Rahim Ajao

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Approaches for Generating and Evaluating Product Positioning Strategy von Akpoyomare, Oghojafor Ben, Kunle Adeosun, Ladipo Patrick, Ajao Ganiyu, Rahim

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