Cueing Morality: The Effect of High-Pitched Music on Healthy Choice von Huang, Xun (Irene), Labroo, Aparna A.

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Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation von Labroo, Aparna A., Dhar, Ravi, Schwarz, Norbert

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Psychological Distancing: Why Happiness Helps You See the Big Picture von Labroo, Aparna A., Patrick, Vanessa M.

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The "Instrumentality" Heuristic: Why Metacognitive Difficulty Is Desirable during Goal Pursuit von Labroo, Aparna A., Kim, Sara

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Incandescent affect: Turning on the hot emotional system with bright light von Xu, Alison Jing, Labroo, Aparna A.

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Be Better or Be Merry: How Mood Affects Self-Control von Fishbach, Ayelet, Labroo, Aparna A

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Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation von POCHEPTSOVA, ANASTASIYA, LABROO, APARNA A., DHAR, RAVI

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The Effect of Conceptual and Perceptual Fluency on Brand Evaluation von Lee, Angela Y., Labroo, Aparna A.

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Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts von Landwehr, Jan R., Labroo, Aparna A., Herrmann, Andreas

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Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation von Labroo, Aparna A., Mukhopadhyay, Anirban

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Between Two Brands: A Goal Fluency Account of Brand Evaluation von Labroo, Aparna A., Lee, Angela Y.

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Introducing Marketing Letters’ data policy von Labroo, Aparna A., Mizik, Natalie, Winer, Russell

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Metacognition and consumer judgment: fluency is pleasant but disfluency ignites interest von Labroo, Aparna A, Pocheptsova, Anastasiya

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From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation von Hung, Iris W., Labroo, Aparna A.

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Sparking conversations: Editors’ Pick with commentaries and thematic article compilations von Labroo, Aparna A., Mizik, Natalie, Winer, Russell

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Introduction to special issue on gender and ethnicity in the marketing professoriate von Labroo, Aparna A., Mizik, Natalie, Winer, Russell S.

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A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research von JANISZEWSKI, CHRIS, LABROO, APARNA A., RUCKER, DEREK D.

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Feeling disconnected from others: The effects of ambient darkness on hedonic choice von Huang, Xun (Irene), Dong, Ping, Labroo, Aparna A.

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From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference von Kim, Sara, Labroo, Aparna A.

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The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation von LABROO, APARNA A., RUCKER, DEREK D.

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